strongest and most consistent relationships with risky sexual behavior (# sexual partners‚ unprotected intercourse). HHS prefer messages that are high in sensation value (content and formal features elicit strong sensory‚ affective‚ and arousal responses) SENTAR Approach – 4 major principles 1. Use sensation seeking as a major segmentation variable 2. Conduct formative research with HHS member of the target audience 3. Design HSV prevention messages to reach HHS 4. Place campaign messages in
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IntMk-CStud-1.qxd 26/05/2005 13:57 Page 513 Case Studies Section 1 1.1 Starbucks: Going Global Fast 1.2 Nestlé: the Infant Formula Controversy Section 2 2.1 Daimler–Chrysler Merger: a Cultural Mismatch? 2.2 Cultural Norms‚ Fair & Lovely and Advertising 2.3 The McDonald’s ‘Beef Fries’ Controversy 2.4 Coke and Pepsi Learn to Compete in India Section 3 3.1 Swifter‚ Higher‚ Stronger‚ Dearer 3.2 Motorola in China 3.3 Airbus: from Challenger to Leader 515 515 520 525 525 529 532 538 545 545
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pattern: the sensitive‚ intelligent protagonist leaves home‚ undergoes stages of conflict and growth‚ is tested by crises and love affairs‚ then finally finds the best place to use his/her unique talents. Sometimes the protagonist returns home to show how well things turned out. Some bildungsromane end with the death of the hero‚ leaving the promise of his life unfulfilled. Traditionally‚ English novelists complicate the protagonist’s battle to establish an individual identity with conflicts from outside
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BOOKS Dr. Jude B. Alon‚ 2000‚ Rabies: Bite of Death. Health and Home Dogs‚ however‚ aren’t the only carriers of rabies. The main carriers‚ experts claim‚ are bats. Rabies is also carried by cattle‚ cats‚ swine‚ monkeys and even human beings who had been bitten by rabid abimals. It is reportedly extremely rare in squirrels‚ rats‚ and mice. Dr. Jude B. Alon‚ of Davao based Mindanao Baptist Rural Life Center (MBRLC)‚ advised dog owners to have their pets immunized after the third month when the
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NATIONAL QUALIFICATIONS CURRICULUM SUPPORT Business Exemplar Case Study [NATIONAL 4] [pic] This advice and guidance has been produced to support the profession with the delivery of courses which are either new or which have aspects of significant change within the new national qualifications (NQ) framework. The advice and guidance provides suggestions on approaches to learning and teaching. Practitioners are encouraged to draw on the materials for their own part of their
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A.P. Chemistry Practice Test: Unit 4 Chapter 5: Thermochemistry Multiple Choice. 1. The sketch below represents a cooling curve for water at 1 atm pressure. (Note: CI = heat capacity of water in region I‚ T = change in temperature between points specified‚ Hfus = heat of fusion.) Which of the following statements is/are true? I. No heat energy is being added or removed from the system between points B and C II. The quantity of heat being removed from the system between points C and
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1. Attempt A Marxist Reading of Jane Austen’s “Pride & Prejudice. Ans. :- Marxism is basically the idea that society is driven by money and the economy. In Jane Austen’s Pride and Prejudice for example‚ Mrs. Bennett is the height of Marxism since her singular goal is to marry off all her daughters to wealthy men. Another example is that almost every character except Elizabeth and Darcy is preoccupied with the income of their potential partner. Since the Bennetts are brought up within an upper
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An Example of a more complex “They Say- I Say”- Using sources & Entering the Conversation “Proposal for Final Project: The Kite Runner: The Power of Sentiment in Turbulent Times” by (a master’s degree university student). Annotated Bibliography Algoo-Baksh‚ Stella. “Ghosts of the Past.” Rev. of The Kite Runner‚ by Khaled Hosseini. Canadian Literature Spring 2005: 143-144. This review explains how Hosseini’s story “mirror[s] Afghanistan’s political‚ social and religious tensions and complexities
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202 ADD ASSIGNMENT II SUMMARY WRITING (10%) Group Work Using your own words as far as possible‚ Summarize the given article. cHoosE oNE (1) ARTICLE ONLY. your summary which must be in continuous writing (NOT lN NOTE FORM)‚ must not be longer than 130 words including the 10 words given (at the beginning of the summary)’ and The summary must be typed using Times New Roman (12 font size) or Arial (11 font size) your printing must be in black. Baed on the passage given‚ write a summary
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Robert Lee Frost (March 26‚ 1874 – January 29‚ 1963) was an American Poet. He is highly regarded for his realistic depictions of rural life and his command of American colloquial speech. “Nothing Gold Can Stay” is a short poem that was written in 1923. The poem read as both the rose’s blossom‚ as well as its sharpest thorn. Although the poem seems to be about the nature‚ there is an obvious connection to human beings. The poem shows common to youth in nature‚ the early theological beginning of man
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