Introduction and Synopsis of Case Wendy’s‚ the fast food company‚ was introducing a new mid-size burger into their menu and needed several promotional and marketing activities to showcase the product. They wanted to use social media to bring as much attention to the advertising campaign as possible without overtly pointing people to the Wendy’s brand. On the Wendy’s menu‚ the number six spot had been noticeably vacant without any item filing that slot. This campaign‚ the Girl behind six‚ was the
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HISTORY OF WENDY’S Wendy’s (Formerly branded as Wendy’s Old Fashioned Hamburgers before October 11‚ 2012[2]) is an international fast food chain restaurant founded by Dave Thomas on November 15‚ 1969‚ in Columbus‚ Ohio‚ United States. The company moved its headquarters to the Columbus suburb of Dublin‚ Ohio in 1976. The executive headquarters was moved to Atlanta‚ Georgia in late 2008‚ but in 2011 returned to Dublin‚ where a large workforce had remained. It has been owned by Triarc (now called Wendy’s
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learned a very hard lesson about paying off terrorist groups to protect their employees. Over the past 25 years‚ no place has been more perilous for companies than Colombia‚ a country that is finally beginning to emerge from the effects its Colombian banana subsidiaries had made protection payments to terrorist groups from 1997 through 2004. The Justice Department began an investigation‚ focusing on the role and conduct of Chiquita and some of its officers in this criminal activity. Subsequently‚ Chiquita
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Wendy’s Frostys " I opened the first Wendys restaurant because I felt that there should be a place where fresh hamburgers are made just the way the customer wants it." That is as true today as it was thirty one years ago when Dave Thomas first spoke those words. People put their trust into Wendys every time that they eat there. Infact Wendys is the only fast food place that offers the Frosty (Wendys Web Page). November 15th 1969‚ in Columbus‚ Ohio‚ was a very phantasmagoric day in Dave’s
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HARVESTING BANANA Regularly after nine month the banana reach its maturity and start to ripen. Banana has a tender soft skin that really easy to be ripe. To harvest banana is not like any other fruits that we can just harvest. Harvesting banana need some precaution steps to ensure no physical damage and to get the best qualities of banana for the consumer. First we have to know when the banana will reach it maturity. First and foremost check the size of the banana. The ideal size of a mature banana is
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The Mysterious Banana Included in many literary works are objects‚ which may seem meaningless‚ contributing to the theme of the work. In Samuel Beckett’s “Krapp’s Last Tape”‚ a dramatic work which falls into the category of Theatre of the Absurd‚ the banana is a discreet object which eludes to the meaning behind why Krapp chose that particular event to listen to while recording his last diary tape. Sigmund Freud’s theory of wish fulfillment suggests that a banana represents repressed sexuality which
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Bananas are said to be currently the world’s third most popular fruit and evidence shows could be the oldest cultivated crop (Langdon 18). The tropical fruit is believed to have originated and first domesticated in Southeast Asia estimated around 5000 BC (Langdon 18). Due to how difficult reproducing the seedless banana plant is‚ the distribution did not stray far from Southeast Asia for thousands of years in its existence. Apparently the first Europeans to learn about it were the Greeks under
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TB0245 Andreas Schotter Mary Teagarden Blood Bananas: Chiquita in Colombia No one laughs at the banana in its areas of origin. It is too serious a business‚ on which jobs and lives depend. Peter Chapman‚ Author of Jungle Capitalists. For Chiquita Brands International‚ a pioneer in the globalization of the banana industry‚ bananas are not only serious business‚ they represent an array of economic‚ social‚ environmental‚ political‚ and legal hassles. Since its founding more than a hundred years
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healthier diet without compromising on taste‚ it may be easier than you think. Wonderfully sweet with firm and creamy flesh‚ bananas come prepackaged in their own yellow jackets and are available for harvest throughout the year. They are counted among the most popular fruits in the world. Bananas cater to your taste buds while offering many health benefits. Nutrients in Banana 1.00 each (118.00 grams) Nutrient%Daily Value vitamin B621.5% vitamin C17.1% manganese16% fiber12.2% potassium12%
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agricultural products‚ the banana is the fourth most important food product within the least developed countries‚ being the staple food for some 400 million people (1). Of all the fruits‚ it holds first place by production volume and is amongst the five most consumed fruits on the planet (2). Some 1‚000 varieties of banana trees have been identified in more than 150 countries‚ producing around 105 to 120 million tonnes (Mt) of fruit a year. There are two main families: the sweet banana or “fruit”‚ essentially
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