in Meljoum‚ 2002). According to Kotler‚ et al (2006)‚ promotion is defined as activities that communicate the product or service and its merits to target customers and persuade them to buy. Further‚ promotion refers to decisions on how the business will communicate its offering to its customers. In the strategic marketing plan‚ this is the creation of the promotional campaign. (www.tourism. bilkent.edu.tr) Promotion is one of the most important elements of modern marketing which includes
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The Design and Development of Simulation software to enable Tricia-Mart Boost its Sales By Cyril Ekhasomi Ipogah ST10020223254E Bsc (Hons) Computing Supervised by Mr‚ Ram Kallapiran East London College Centre Aim In this global recession era and competition among organisations on the increase‚ the aim of this project is to develop Market Simulation Software-a well established market research tool that will help Tricia-mart boost its sales‚ increase its market shares‚ improve
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is designed to meet the needs of its consumers‚ not only in their fitness endeavors‚ but also in their preference of taste. As we have seen the fitness world growing at an exponential rate‚ the food industry is eating its dust. It is time for a restaurant to rise to the occasion and power the lives of those that thrive for self-empowerment. Through times of a rocky economy the average consumer has put their boots on to overcome its obstacles‚ whether it’s been by cutting spending‚ or increasing saving
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productTrends·Healthy‚ organic foodIntroductionA restaurant owner who fails to plan plans to fail. Most restaurants will succeed‚ provided that their owners are determined‚ stubborn‚ and willing to take control of those variables that can be controlled. Changes in markets‚ competition‚ products‚ and customer perceptions are inevitable. Restaurants that can adapt to such changes because of foresight and careful planning will profit. A written business plan is helpful in so many ways that the time and
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winner of numerous domestic and international franchise industry awards‚ is proudly Malaysian-owned and has over 30 years of franchise experience under its belt. The home grown fast food chain is currently the world’s largest Halal Quick Service Restaurant (QSR) brand originating from Asia. MARRYBROWN has a strong international presence with outlets operating in Malaysia‚ China‚ Indonesia‚ India‚ Sri Lanka‚ Maldives‚ Africa‚ the Middle East and Myanmar. The halal menu features a wide variety of tasty
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A custom that many Americans enjoy or disapprove committing to is tipping waiters or waitresses in the restaurant business. Tipping restaurant servers is a way of showing them that they achieved their task of providing high quality customer service; however‚ how much tip is given could vary. Some customers give large tips to servers who provide the great service while other customers give small or no tip to servers who provide poor service. Either way‚ a server’s tip is affected if customer service
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Fast Food Restaurant Business Plan 1.0 Executive Summary 1.1 COMPANY & INDUSTRY Nudlez‚ a Washington Corporation‚ is in the fast-food service industry. The company has developed a unique business model that reduces overhead by utilizing mobile vending units as opposed to brick and mortar stores. This is a very popular alternative to dining in larger business centric cities. 1.2 PRODUCTS & SERVICES Nudlez provides high quality‚ fast-served Asian-styled meals‚ based on a central theme
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Learning and Cybernetics‚ Kunming‚ 12-15 July 2008 DEVELOPMENT AND IMPLEMENTATION OF AN E-RESTAURANT FOR CUSTOMER-CENTRIC SERVICE USING WLAN AND RFID TECHNOLOGIES CHING-SU CHANG‚ CHE-CHEN KUNG‚ TAN-HSU TAN Department of Electrical Engineering‚ National Taipei University of Technology‚ Taipei‚ Taiwan E-MAIL: s2319004@ntut.edu.tw‚ s3310382@ntut.edu.tw‚ thtan@ntut.edu.tw Abstract: Traditional restaurants only provide passive service where waiter can only deal with customer’s order by asking
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Cheese Italian Restaurant Review Charlotte Perkins Professor Alexandra Alessandri English 1101 11 October 2011 Charlotte Perkins Professor Alexandra Alessandri ENC 1101 6 November 2011 The Big Cheese Italian Restaurant Review The sweet smell of garlic‚ tickles your nose as you park your car. Its sweet aroma guides your taste buds to the unassuming establishments were the Italian flavor lingers in the air. First Impression: The Big Cheese Italian Restaurant lives up to its
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country through its formal and informal distribution channels. The business turnover of the Company reflects the market niche that the copany has created in he short span of time. Major achievements of the company The company has been the authorized to distribute the Sim Cards and Recharge Cards of Ncell being the Subagents of Digitek.com.np. since the beginning of the company’s operation. The company’s sales turnover on the same business is around Rs. 20.0 Mil/annually. The company has around 50 outlets
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