A Feasibility Study for a Quick-Service Restaurant in Chengdu‚ China by Hui Guo A Research Paper Submitted in Partial Fulfillment of the Requirements for the Master of Science Degree in Hospitality and Tourism Brian Bergquist ‚ Ph.D. The Graduate School University of Wisconsin-Stout June‚ 2006 The Graduate School University of Wisconsin-Stout Menomonie‚WI Author: Guo‚ Hui Title: A Feasibility Study for a Quick-Service Restaurant in Chengdu‚ China Graduate Degree/ Major: MS Hospitality
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general description of vegan restaurants‚ which fall under the consumer foodservice industry. This chapter includes the background of the study‚ rationale of the study‚ objective of the study‚ scope and limitation‚ significance of the study‚ research methodology‚ research design‚ and locale of the study‚ data gathering tool‚ data gathering procedure and the definition of terms. 1.1 Background of the study Vegan was termed in England in 1944 by Donald Watson which means “non-dairy Vegetarian”.
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Quinn McMahon restaurant case is a good example of how managers ought to analyze their company‚ their competitor and their customer environment to effectively adapt business strategy in carving out a niche that addresses customer perceived value while allowing the firm to remain relevant‚ especially in a highly competitive industry such as the fast food. Even without knowing all of the statistical facts involved with this case‚ once can safely assume that the marketing strategy employed here is an
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based restaurants ’ rely on décor and novelty themes‚ which are appealing enough to the customers to draw in business. For example: Hard Rock Café‚ Applebee ’s‚ Rolling Rock Café‚ or Outback Steakhouse. The Victoria Station utilized the English depot paraphernalia to support the theme; gas lights‚ a red English telephone booth‚ and a London taxi. Quality control- The beef was cut to specifications‚ used controlled- portion fillets/top sirloin butts‚ and a computerized checking system to verify
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Examining Financial Statements - Landry ’s Restaurants Financial statement users around the globe use financial statements to evaluate the performance of companies (Fundamentals of Financial Accounting‚ 2006). In order to locate a company’s reported assets‚ liabilities‚ expenses and revenues‚ statement users rely on four types of financial statements. The four financial statements include: Balance Sheet‚ Income Statement‚ Statement of Retained Earnings‚ and Statement of Cash Flows (Fundamentals
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risk for the franchisee? 3. Why are franchisees prepared to pay McDonald’s 4.5% of their sales revenue towards national marketing costs? 4. McDonald’s operates in over 119 countries. How does McDonald’s ensure standardisation of the McDonald’s experience throughout the world? 5. What is the relationship between standardisation and quality? 6. How is McDonald’s able to ensure quality within its restaurants? 7. Why does McDonald’s provide ongoing support to franchisees? 8. Why are McDonald’s franchises
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Final Review & Testing & Approval 1 Training 1 Website Launch 1 Review and Testing 1 Budget & Cost Management Plan 2 Cost Management Plan 2 Budget 2 Budget Summary 2 Budget Breakdown 2 Project Tools 2 Communications Management Plan 3 Quality Management Plan 3 Risk Management Plan 3 Contingency Plan 3 References 3 Project Approvals 4 Appendix A 0 Introduction The Twilight Zone Take Away Restaurant has recently approved the development of a website to move their marketing online. The website will
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Using a database management system (DBMS) is a wise decision for any business that plans to implement the use of a database as part of their IT infrastructure. A database management system‚ also referred to as a database manager (Rouse‚ 2005)‚ allows one or many computers to create‚ query‚ and manipulate data in the database (Rouse‚ 2005). The database management system also manages request from users and applications‚ making the database much more user friendly‚ since the users nor the applications
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FEASIBILITY REPORT FOR A FAST FOOD RESTAURANT PREAMBLE: We have taken out time to write this report for several reasons among which are: [pic] This project serves as part of the "private-sector participation initiative" drive embarked by our company [pic] Our desire to make you reconsider your present stand about not wanting to invest in the Nigerian economy‚ for now [pic] Our belief that this report can form a base for an enlarged feasibility report‚ which we hope you‚ would commission us
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statement does not answer that question. It doesn’t even mention what kind of business they are into. C. Proposed Vision Statement To be the preferred restaurant of Filipinos and expatriates‚ providing total customer satisfaction through quality‚ service‚ cleanliness‚ and value. II. MISSION A. Mission Statement Hidalgo Restaurant‚ Inc. doesn’t have specific mission statement B. Comments A Mission Statement reflects the company’s core purpose‚ identity‚ values and principle
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