Restructuring the Marketing Function for Greater Efficiency Word count: 5‚910 Table of Contents Table of Contents 2 Executive Summary 4 Task 1 5 Identify the key challenges and issues that changes in the marketing environment pose for both the relationships within the marketing department and those with other departments. 5 Evaluate the effect of these relationships on marketing performance and so identify the implications for the current marketing team structure 5 Economic instability
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Identify challenges and issues that changes in the marketing environment pose for the relationships within the marketing department. Changes in the marketing environment are numerous and these could have a significant impact on the marketing function if not anticipated and addressed. Environmental analysis and scenario planning is therefore key as it feeds all areas of planning for the organization and for the marketing department. Varying political views for instance could be the source of
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FUNCTIONS OF MARKETING The marketing process performs certain activities as the goods or services move from producer to consumer. Every firm does not perform all these activities or jobs. However‚ any company that wants to operate its marketing system successfully must carry them out. The following marketing tasks have been recognized for a long time. 1. Selling It is core of marketing. It is concerned with the persuasion of prospective buyers to actually complete the purchase of an
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also necessary in order to further efficiency and productivity. For a business to be successful‚ the people within need to develop relationships amongst each other as well as outside the organization in order to be able to work with one another. These relationships are a function of trust. Trust is the reliance on the integrity‚ ability‚ or character of a person or thing. Therefore building trust is a vital step towards maintaining and promoting business efficiency. However‚ in terms of business ethics
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First and foremost marketing is a process and a function that influence an organisation ’s ability to deliver value to customers. The American Marketing Association (2006) define marketing as "an organizational function and a set of processes for creating‚ communicating‚ and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders." The above definition clearly places marketing as a function‚ and a process. This process
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Marketing Function and Strategy Audit Each of the following main areas needs to be addressed as a part of this audit; the questions listed are only guidelines to help you gather the essential information to assist in your analysis. It is important to cover each particular topic‚ but in a way that is most meaningful for the organization that you have selected. When the questions result in a simple affirmative or negative answer‚ please elaborate on how you reached your conclusion. Marketing
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Scope of Marketing: Marketing has a very wide scope it covers all the activities from conception of ideas to realization of profits. Some of them as discussed as below: 1. Product Planning: It includes the activities of product research‚ marketing research‚ market segmentation‚ product development‚ determination of the attributes‚ quantity and quality of the products. 2. Branding: Branding of products is adopted by many reputed enterprises to make their products popular among their customer and
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© Furrer 2002-2008 2. An Historical Perspective (See Grant‚ 2002) – – – – – Origins of the Modern Corporation The Multidivisional Corporation Postwar Patterns of Diversification The Conglomerates Downsizing‚ Outsourcing‚ and Restructuring – Diversification in Emerging-Market Economies – Beyond the Trends 2 Corporate-Level Strategy “Corporate strategy is the way a company creates value through the configuration and coordination of its multimarket activities” Collis
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The Efficiency and Effectiveness Problem of Facebook Marketing With more than 800 million active users (“Facebook F8‚” 2011)‚ Facebook is currently the world’s most popular social network. The considerable number of audiences provides marketers with an ideal platform to post promotions and advertisements. Activities integrating marketing practices with Facebook features are referred to Facebook marketing. Statistics show that (Bullas‚ 2010) the number of Facebook Ads has passed the milestone of
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Corporate Restructuring: Corporate restructuring is one of the most complex and fundamental phenomena that management confronts. Each company has two opposite strategies from which to choose: to diversify or to refocus on its core business. While diversifying represents the expansion of corporate activities‚ refocus characterizes a concentration on its core business. From this perspective‚ corporate restructuring is reduction in diversification. Corporate restructuring is an episodic exercise‚
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