What Are the Functions of a Marketing Manager or Officer? Marketing managers or officers are focused mainly on the practical application and management of an organization’s marketing operations. For marketing managers to be efficient and effective in performing their functions‚ they should have excellent communication and analytical skills. In small organizations‚ the marketing manager is in charge of the organization’s entire marketing activities and therefore handles formulating‚ directing and
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ramifications. Downsizing may occur intentionally as a strategic‚ proactive response designed to improve organizational effectiveness‚ increase productivity and cost cutting strategy. This response may involve mergers‚ acquisitions‚ sell-offs‚ or restructuring to better enable the organization to meet its mission or fill an environmental niche. It may involve reduction in personnel through transfers‚ outplacement‚ retirement incentives‚ buyout packages‚ layoffs‚ attrition‚ and so on or may occur in
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Corporate Restructuring is the corporate management term for the act of reorganizing the legal‚ ownership‚ operational‚ or other structures of a company for the purpose of making it more profitable‚ or better organized for its present needs. Alternate reasons for restructuring include a change of ownership or ownership structure‚ demerger‚ or a response to a crisis such as positioning the company to be more competitive‚ survive a currently adverse economic climate‚ or poise the corporation to move
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jhcakfjswwwwMARKETING AND ITS FUNCTIONS Marketing has a connective function in society. It connects supply and demand or production and consumption. At micro-level‚ marketing builds and maintains the relationship between producer and consumer. At business unit level‚ marketing can have an integrative function. It integrates all the functions and parts of a company to serve the markets. The narrowest definition is to see marketing as a function of a business enterprise between production and markets
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INTRODUCTION The headquarters ofVodafone Romania in Bucharest in above figure. The evolution of ’Vodafone’ started in 1982 with the establishment of the ’Racal Strategic Radio Ltd’ subsidiary of Racal Electronics plc – UK’s largest maker of military radio technology‚ which formed a joint venture with Millicom called ’Racal’‚ which evolved into the present day Vodafone Vodafone Group plc is a British multinational telecommunications company headquartered in London and with its registered
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MARKETING AS A MANAGERIAL FUNCTION Marketing as a managerial activity involves analyzing the market opportunities‚ planning the marketing activities ‚implementing marketing plans and setting control mechanism‚ in such a way that organizational objectives are accomplished at the minimum cost. In other words‚ marketing is: 1. Understanding consumer needs. 2. Environmental scanning and market opportunity analysis. 3. Developmental of competitive marketing plan and strategy such that an organization
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Table of Contents Page 1. Introduction 2 2. Problem Analysis 3 3. Recommendation 5 4. Conclusion 6 5. References 8 6. Appendix 9 1. Introduction Royal Dutch/Shell is a global group of energy and petrochemicals companies‚ with 104‚000 employees in more than 110 countries; it is unique among the world’s oil majors and was formed from the 1907 merger of the assets and operations of the Netherlands-based Royal Dutch Petroleum
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A report on the growing market of mergers‚ acquisitions‚ and restructurings in the corporate world. Roll No – A3906407G43 Enrolment No – A3906407403 Sudhanshu Gupta | Final Report Guided By – Mrs. Kavitha Menon July 21‚ 2008 | CORPORATE RESTRUCTURING | ACKNOWLEDGEMENT I wish to acknowledge my deep gratitude to Mrs. Kavitha Menon for her valuable guidance‚ wise suggestions‚ mellow criticism & above all unflinching moral support throughout the work. I wish to thank all the library
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Corporate Restructuring means any change in the business capacity or portfolio that is carried out by inorganic route or any change in the capital structure of a company that is not in the ordinary course of its business or any change in the ownership of a company or control over its management or a combination of any two or all of the above. Reasons for corporate restructuring: Restructuring a corporate entity is often a necessity when the company has grown to the point that the original structure
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of corporate restructuring Corporate Restructuring entails a range of activities including financial restructuring and organization restructuring. 1. Financial Restructuring Financial restructuring is the reorganization of the financial assets and liabilities of a corporation in order to create the most beneficial financial environment for the company. The process of financial restructuring is often associated with corporate restructuring‚ in that restructuring the general function and composition
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