"Restructuring the marketing function for greater efficiency" Essays and Research Papers

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    Quality Function Deployment

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    |QUALITY | | |FUNCTION DEPLOYMENT (QFD) | INTRODUCTION Dr. Mizuno‚ professor emeritus of the Tokyo Institute of Technology‚ is credited with initiating the quality function deployment (QFD) system. The first application of QFD was at Mitsubishi‚ Heavy Industries‚ Ltd.‚ in the Kobe Shipyard‚ Japan‚ in 1972. After

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    Efficiency and Collaboration Proposal Team C BIS/220 July 14‚ 2014 Introduction Team “C” would like to propose a convenient and efficient system that will allow the company to function in a more proficient manner. The purpose of this proposal is to introduce a relational database system that will improve the company’s productivity by updating our current information system. Team C will demonstrate this by explaining the usefulness

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    The Political Economy of Corruption: A Philippine Illustrationa James Roumasset b Department of Economics‚ University of Hawai’i at M noa & University of Hawai’i Economic Research Organization Working Paper No. 08-05 October 27‚ 2008 Abstract This essay explores the nature‚ causes‚ and consequences of corruption as it pertains to entire regimes. Grand corruption is modeled as a type of unproductive rent-seeking at the highest levels of government. The economic costs of corruption are assumed

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    Asian Paints: Supply Chain Efficiency Introduction: Asian Paints is India ’s largest paint company and ranked among the top ten Decorative coatings companies in the world with a turnover of INR 66.80 billion. Asian Paints along with its subsidiaries have operations in 17 countries across the world with 23 paint manufacturing facilities‚ servicing consumers in 65 countries through Berger International‚ SCIB Paints – Egypt‚ Asian Paints‚ Apco Coatings and Taubmans. Asian Paints sells through some

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    Weak-Form Efficiency of The GCC Markets Applying Selected Statistical Tests Rengasamy Elango‚ Mohammed Ibrahim Hussein This paper tests for market efficiency across the seven stock markets in the GCC (Gulf Co-operation Council) countries. The GCC countries‚ of late‚ have been striving to strengthen their capital markets by introducing various innovative changes in relation to listing‚ regulatory‚ trading and settlement norms in order to improve transparency and informational efficiency. Using daily

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    Functions of Public Relations MKT 438 Michael Raasch Functions of Public Relations An organizations image and reputation are dependent on the publics’ opinion. The goal of public relations is to be the communicator between an organization and its public. Public relations is a‚ “planned process to influence public opinion‚ through sound character and proper performance‚ bases on mutually satisfactory two way communication” (Seitel‚ p. 4). The role of public relations serves as a communicator

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    Product Is Form or Function

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    increasing the number of features included (Goldenberg et al. 2003; Mukherjee and Hoyer 2001; Nowlis and Simonson 1996)‚ providing greater functionality for consumers. This strategy has become especially popular as new developments in electronics and information technology (e.g.‚ miniaturization and integration of electronic components) have allowed products to include more functions‚ yet cost less and require less time to be manufactured (Freund‚ König and Roth 1997). While each additional feature provides

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    Management Function of PRAN

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    Term Paper On Management Function In PRAN * Submitted To: Silvia Akter Faculty of Business Administration East West University * Submitted By: 1. Md.Mushfiqul Haque Mukit ID: 2010-2-18-010 2. Arafa Ferdous ID: 2011-1-10-360 3. Mahfuz Ahmed ID: 2011-2-10-194 Section-07 Date of Submission: 08/04/2012 EAST WEST UNIVERSITY LETTER OF TRANSMITTAL Date: 08/04/2012 To Silvia Akter Faculty of Business Administration East West University

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    Recruiting Functions

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    Sourcing Candidates * Effective recruiters identify candidates through multiple sources. The Internet is today ’s go-to resource‚ hosting sites that range from free local online bulletin boards to giant job search platforms. Savvy employers find niche websites that target their market and don ’t limit their efforts to the Web. Employee referrals‚ constant networking‚ and staffing services create a pipeline of candidates when openings occur. Interviewing * The actual interview can be the

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    Marketing

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    Chapter 11 – Marketing Channels: Retailing and Wholesaling Marketing Channels and the Supply Chain The nature and importance of marketing channels: * Marketing channel or distribution channel – a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user How channel members add value: * Producers use intermediaries b/c they create greater efficiency in making goods available to target markets thru contacts

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