MARKETING PLAN FOR EVENT MANAGEMENT COMPANY Case: Clubworks LAHTI UNIVERSITY OF APPLIED SCIENCES Degree programme in International Business Thesis Spring 2013 Nguyen‚ Nhat Anh Quang Lahti University of Applied Sciences Degree Programme in International Business NGUYEN‚ NHAT ANH QUANG: Marketing plan for event management company Case: Clubworks Bachelor’s Thesis in International Business‚64 pages Spring 2013 ABSTRACT This thesis provides a strategic marketing plan for an
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humans‚ we rely on health checkups to improve and maintain our health. Same thing goes for businesses. Without maintaining proper financial health that company will not be around long afterwards. I want to begin by presenting and comparing Ford Motor Company’s income statement‚ balance sheet‚ and cash flow to determine the financial health of the company versus two of the company’s current competitors. Income Statement Five different categories are covered on a company’s income statement. Those categories
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The Ford Ka case introduces the fundamental problem of market segmentation and target selection. Ford’s problem does not fit the ‘textbook’ segmentation process since it developed the Ka before determining a target market for it. However‚ this is frequently the case‚ for example‚ when a firm copies a successful product idea (like Ford did) or wants to introduce an existing product in a new market to expand its geographical coverage. The case illustrates that even in this situation‚ market segmentation
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Inside Fiesta In the 2011 Ford Fiesta latest campaign‚ Ford has developed the new Ford Fiesta hatchback ad. In the advertisement they have positioned the green Fiesta as the ultimate escape. This is advertisement is targeting young people ages 18-25. As stated in the advertisement “it’s a pretty big deal” to go green. A green car is a vehicle that is considered to be environmentally friendly and have less of a damaging impact on the environment than conventional cars. A green car consumes less
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-----Ford.com HISTORY Ford Motor Company is an American multinational automaker whose headquarter is based in Dearborn‚ Michigan. It was founded by Henry Ford. The Ford Motor Company was incorporated in 1903. The Ford Oval trademark was first introduced in 1907. Groups of two or three men with the company produced only a few cars a day at the Ford factory on Mack Avenue. Each car was built from components made to order when place by other companies. Henry Ford was years old when he builds
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[pic] Kinetic Company Limited Head Office Bashundhara City Complex Panthapath‚ Dhaka Web: Kinetic6@yahoo.com Factory Kinetic Company Limited Ashulia‚ Savar‚ Dhaka Name of the Directors Mohammad Saoban Ismat Jerin Chetona Managing Director Director Finance Quazi Tamim Ahmad Kazi Razzak Hossain Director Marketing Director Mahadi Hossain Vincent Mabi D Costa Director Administators Director
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Strengths * Ford Motors recorded the strongest as well as effective operation performance in 2005. * Ford motors are the second largest automobile manufacturer. * Ford Motors is termed as one of the supportive tools after various attacks‚ and is credited with donating heavily to various charities after natural disasters etc. * Ford Europe along with PAG also known as premier automotive group also recorded the strongest revenue in year 2005. * Extensive supply chain is the leading
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Industry and the analysis and practical application of Marketing Communication strategies by Ford Motor Co. the report also shows Ford’s Corporate Social Responsibility and the practice of Ethical Marketing. The targeting‚ segmentation and positioning by Ford are also analyzed. Finally the report provides recommendations on how to improve the marketing communications and suggest strategies that the company should use along with the current marketing communication strategies. Background and Importance
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TOM FORD Executive summary Tom Ford‚ one of the most influential designers in the world‚ can accredit his success to his drive‚ having a vision‚ working hard and taking risks. He dug Gucci up from the ground and created history in doing so. He was born with an innate ability to create and perfect‚ and through his passion he created hedonistic luxury and painfully romantic glamous. He redefined and brought the Gucci Group to success. He had an overwhelming impact on the fashion industry
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Contents Tata motors 3 1 3 . Microeconomic Environment 3 1.1 Introduction 3 1.2 Market Structure: 4 1.3 Role of Government: 4 1.4 Fixed Cost and Variable Cost 5 1.5 Substitutes and Elasticity of Demand 6 1.6 Economies of Scale 7 2. MACROECONOMIC environment 8 2.1 INDIA 8 2.2 Microeconomic Environment 8 2.3 Economic growth 9 2.3 Employability 10 2.5 Market value in the economy 11 2.6 Revenue and profits 11 2.7 Political environment 11 2.8 Inflation 12 CONCLUSION 12 References 12 Tata motors 1. Microeconomic
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