RETAIL PROJECT ON PIZZA HUT GROUP MEMBERS:- 1) JASMEET DUA 2) HITIKANT SAHOO 3) RAHUL GYANESWAR 4) RUDRA PRATAP HOTA 5) ASHUTOSH PRATAP SINGH CONTENTS 1) INTRODUCTION………………………………………..1 2) RETAIL ENVIRONMENT…………………………….2 3) POSITIONING…………………………………………...3 4) MARKETING STRATEGY…………………………….4 5) PRODUCT ASSORTMENT…………………………….5 6) PRICE POSITIONING………………………………….6 7) CUSTOMER PROFILE…………………………………7 8) CONSUMER PULL FACTORS………………………...8 9)
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IST(9/5/2007) Last Updated: 03:48 IST(9/5/2007) India 2020 The Indian economy is on the path of rapid progress. In July 1991 the country’s economy was so shattered that India was on the brink of bankruptcy. The Congress won in the general elections of June 1991 and Narasimha Rao became Prime Minister. He took a wise step and made Manmohan Singh the Finance Minister who‚ in turn‚ opened up the economy to the private sector. The quantum of progress that India has made from 1991 to 2007 has not been achieved
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Indian book retail Industry: An Overview The Indian book retail industry is estimated to be over Rs 3‚000 crore‚ out of which organised retail accounts for only 7 per cent.The industry is expected to grow by approximately 15 per cent a year.Book retail contributes only about 1 per cent to the overall retail industry. Text and curriculum books account for about 50 per cent of the sales. Second-hand books are also a big chunk of the book retail market. In the past few years‚ several large format
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Question 1 (a) Brands and Products Zalora carries ranges from prices as low as $15 to brands that are more of high end or luxury styles. The brands that they carries exceeds over eight hundred various brands and they are being classified clearly into the various wide category such as women‚ men and children and they are further being classified into the various apparels types so that it is easier for their consumers to choose the products that they want to purchase. It enhances the simplicity of
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RetailMax Study Leadership‚ Ethics and Policy Class Grand Canyon Univsersity The two case studies of RetailMax provided a very thought provoking situation that is very relatable to the everyday business world for leaders. The case studies displayed the decision‚ emotion and struggle that Kessel had to face while determining what he could offer to Archer for her to join his team. Mangini had the monetary benefit‚ but was not able to offer personal satisfaction that Archer had established
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Banking in India in the modern sense originated in the last decades of the 18th century. The first banks were Bank of Hindustan (1770-1829) and The General Bank of India‚ established 1786 and since defunct. The largest bank‚ and the oldest still in existence‚ is the State Bank of India‚ which originated in the Bank of Calcutta in June 1806‚ which almost immediately became the Bank of Bengal. This was one of the three presidency banks‚ the other two being the Bank of Bombayand the Bank of Madras
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10 | 4. | Different “Buying Behaviours” exhibited by shoppers | 11 | 5. | Shopping ambience experience | 12 | Chapter 1 Introduction Over the last decade‚ India has seen a drastic change in how an average-income citizen shops. There has been a sharp rise in the organized retail sector especially after the relaxation of FDI restrictions‚ resulting to these changing patterns. Instances of impulsive buying have risen due to reasons like higher disposable income with
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Indian retail presents a great opportunity to the domestic & the foreign investors. On the other hand‚ it also poses a great challenge in terms of customer satisfaction. The purpose of this research work is to compare customers ’ perceptions of two retail formats: Traditional Multi Speciality Stores and Exclusive Showrooms and their purchasing preferences. In addition‚ the paper compares these preferences across demographics. Data were collected through intercept survey in Ajmer city across a range
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Retail mix literature review Retail mix elements are customer service‚ store ambience‚ communication mix‚ location‚ merchandize assortment and pricing. Customer service According to National skill Development Corporation‚ there is a skill gap in human resource in India for following retail management operations. They are Store operations‚ merchandizing‚ purchase‚ logistics and marketing. My area of study is interaction with customer. [Source: National Skill Development corporation in organized retail
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in India-Direct Marketing/online marketing "India is one of the largest markets for the Tupperware products with a growth rate fluctuating between 50 to 60 per cent per annum." - Christian Skroder‚ Senior Vice-President‚ Tupperware. Tupperware is the name of a home products line that includes preparation‚ storage‚ containment‚ and serving products for the kitchen and home‚ which were first introduced to the public in 1948. In the year 1938 Earl S. Tupper founded the Tupperware Company its
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