Environmental Factors Paper University of Phoenix Christy Holley Environmental Factors for PepsiCo PepsiCo‚ one of the leading beverage and snack companies in the United States and abroad‚ is affected by both global and domestic environmental factors. These factors‚ along with changes in technology‚ all impact and shape the organization and affect marketing decisions. The article “PepsiCo Pops for China‚” written by Ruthie Ackerman and published by Forbes.com‚ reviews Pepsi’s decision to invest
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start having major issues because of acidification‚ that’s the livelihood of most people who live in the Keys." To further clarify‚ the coral reefs that are currently struggling to handle all of the harmful forces and acidification would create other factors that would cause unhealthy coral reefs. The reefs would start to corrode in the more acidic seas. Not to mention‚ the coral reefs draw approximately 4 million tourists each year and the most economically prominent fish species like groupers‚ jacks
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External Environmental Forces During the strategic marketing management process‚ there are many external forces that any company must be aware of in order to be profitable. These very important factors to be considered come in the form of technology trends‚ economic and government trends‚ consumer trends and innovations. It is very important to become aware of all of the potential opportunities and threats that may arise from these trends. I believe that for Coca-Cola‚ there are external forces
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Macro environment Our product and all of the other actors operate in a large macro environment of forces that shape opportunities and pose threats to the company is known as macro environment. Six largely uncountable external forces influence our product’s marketing activities. And also it influences decision making‚ and affect its performance and strategies. These factors include the economic‚ demographics‚ legal‚ political‚ and social conditions‚ technological changes‚ and natural forces Elements
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describe the macro environment‚ can be identified and examined. These There are a number of common approaches how the external factors‚ which are mentioned in the factors indirectly affect the organization but cannot be controlled by it. One approach could be the PEST analysis. PEST stands for political‚ economic‚ social and technological. Two more factors‚ the environmental and legal factor‚ are defined within the PESTEL analysis (or PESTLE analysis). The segmentation of the macro environment according
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Four environmental factors of enzymes were tested in lab. The changing of pH‚ substrate concentrations‚ temperature‚ and an inhibitor (NaCl) and the effects it hade on the enzyme turnip peroxidase. Enzymes are biological catalysts which increase reaction rates by lowering the activation energies of substrates. A substrate is a reactant that interacts with the enzyme. The enzyme and substrate can be viewed as the recently discovered "induced fit model"‚ which suggests enzymes are flexible and dynamic
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. The four phases of a business cycle are trough‚ recovery‚ peak‚ and recession. The length of an average business cycle can be anywhere from 2-15 years. Capital goods and durable goods last‚ and therefor purchases can be postponed. This may happen when a recession is predicted to be lurking. Durable goods industries therefor suffer large output declines during recessions. However‚ consumers cannot postpone the buying of nondurables; therefore recessions only slightly reduce non-durable output
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CHAPTER 3: THE MACRO ENVIRONMENT MGMT 488 – STRATEGY AND POLICY OVERVIEW The macro environmental analysis is the first step in creating the Environmental Analysis. The macro environment examines the general business climate as it relates to the organization‚ but has nothing to do with the organization itself. The macro environment is primarily concerned with major issues and upcoming changes in the environment. The acronym for the macro analysis is “STEEP.” The five areas of interest are Socio-cultural
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Macro environment‚ one of the three key elements of the marketing environment explains the influences of broader societal forces. These major external forces are not controllable‚ but being aware of the environmental factors and its changes will be of great advantage for growing the business (Angela‚ 2012). In the travel business‚ the operation does not depend only on the internal functioning but is also affected by external factors. Wotif is also affected by these internal and external factors.
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of the summit “Retailing in Emerging Markets”‚ the speech was focused on the evolution that the Indian retail market witnessed in the last 10 years. business expansion. Some retailers have used the slowdown of 2010-2013 to rectify the mistakes. More importantly‚ there are now thousands of companies and sub-segments of industry who have joined the retail “Entrepreneurs in retail should build businesses because they see value‚ not valuation” – B S Nagesh‚ Chairman RAI‚ Founder‚ TRRAIN
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