ACTIVITIES OF MODERN RETAIL STORE Submitted By: Dipika Raheja Roll No. 4 Exec. PGDM (2012-13) AGENDA 1. Retail 2. Traditional Retail v/s Modern Retail 3. Marketing Strategy & Implementation in a Retail Store a. Meaning and concepts of marketing b. Integrated Marketing Communication of retail c. Opportunities in marketing activities of Modern Retail 4. Challenges in marketing activities of Modern Retail RETAIL As per the
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CHAPTER 1 MACROECONOMIC SITUATION After an impressive growth performance for almost six years‚ the world economy has entered a period of uncertainty due to a financial turmoil triggered by the subprime mortgage crisis in the United States of America (USA). During 2002 to 2007‚ the world economic growth averaged 4.5 percent per annum compared to 3 percent in the 1990s. The sudden gloom in world economic prospects has come as a surprise in view of the persistent economic growth and stability
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RETAIL IN APPAREL INDUSTRY By: Ghousia Islam Madhuri Jain Dugar Neha Agrawal Piyushi Sanghai Riya Jain MMA 2ND Semester : What is Retailing ? Retailing is a set of business activities that adds value to the products & services sold to the consumers for their personnel or family use. India Stats in 2011 : Indian retail business valued at around US$ 550 billion in 2011 A report by Boston Consulting Group (BCG) has revealed that the country ’s organised retail is estimated
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[pic] Assignment 1 Macro-environmental analysis Company: The Dairy Farmers Co-operative Milk Co. Ltd Products: Dairy products Country: Vietnam [pic] Executive Summary In recent decades‚ the Vietnamese economy has experienced an unprecedented growth. Along with the significant development of the economy‚ the increasing in population and income has led to a rising need for imported dairy products like milk
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Assessment Criteria and Marking Standards 19 Assessment Offences 21 Learning Resources 23 9.1. Library 9.2. Other Resources 27. Module Evaluation 28. Report on Last Delivery of Module 1. Key Information Module/Unit title: Retail Marketing Module Leader: Tim Froggett LAB 322‚ Cambridge Campus Email: tim.froggett@anglia.ac.uk Tel: 0845 1962 Every module has a Module Definition Form (MDF) which is the officially validated record of the module. You can access
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FDI in retail sector in India Apoorv Verma(HRM 2012-14‚XLRI) Ritika Singh(HRM 2012-14‚ XLRI) Introduction-Meaning of Foreign Direct Investment Foreign direct investment as defined by Organization of Economic Cooperation and Development (OECD) is a category of cross-border investment made with a strategic long-term intent. The OECD defines a transfer of 10% or more of the voting power (shares in company) as the definition of foreign direct investment. There is a significant degree of influence by
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Gretel is a retail shop located in Dzowulu that sells candy to its customer. Since the beginning of the year‚ Hansel and Gretel has being experiencing a fall in their sales which is most retail shops sometimes experience. The firm can increase their sales through the use of many strategies such as location retail‚ promotional retail‚ diversification retail‚ relationship retail and pricing retail strategies. Retail Location Strategy The location of a shop is one of the most important factors in having
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PROJECT REPORT ON: RETAIL SUBJECT : MANAGERIAL COMPETENCY AND CAREER DEVELOPMENT PURPOSE : To provide the industry scenario of retail sector And
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EMERGING ISSUES & OPPORTUNITIES OF RETAIL BANKING IN INDIA 1.0 RETAIL BANKING –An Introduction Retail banking is‚ however‚ quite broad in nature - it refers to the dealing of commercial banks with individual customers‚ both on liabilities and assets sides of the balance sheet. Fixed‚ current / savings accounts on the liabilities side; and mortgages‚ loans (e.g.‚ personal‚ housing‚ auto‚ and educational) on the assets side‚ are the more important of the products offered by banks. Related ancillary
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“LOCATIONAL STRATEGIES OF BIG BAZAAR” MASTER OF BUSINESS ADMINISTRATION Introduction to the Topic: Being in the right location is a key ingredient in a business’s success. Locational Strategies is a results-oriented retail real estate consulting firm providing retailers‚ investors‚ shopping center managers and institutions with fact-based‚ decision-making research. If a company selects the right location‚ it may have adequate access to customers‚ workers‚ transportation
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