Role of CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and
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Retail Marketing | Customer Relationship Management Report | 8744446 | Introduction: Its 2012 an era of recession‚ financial losses‚ downsizing and market saturations but how can one forget ASOS (as seen on screen) whose still busy in breaking the ice between customers and retailers‚ setting new standards into the bug of customer relationship management (CRM). According to a (Mintel 2011) report‚ ASOS was established in 2000
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Travel Retail Analysis The Travel Retail industry can be defined as the sale of services and products trough channels such as airport stores‚ airlines‚ cruise lines‚ downtown duty free stores or any other related to travel environment. Even tough these retail stores have to pay for concession fees; they are exempt from the payment of certain taxes that make the product very attractive to the final customer. I believe the Travel Retail is very susceptible to the economic variations and
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Research paper Submitted by: - Jigar Mehta Roll no.21 PGDM-RM 2nd year 2007-2009. Impact of Information Technology in Store Operations Introduction: Retailing is a “technology-intensive" industry. It is a well-known fact that the retail industry always works on razor thin margins and the key to survival lies in optimization of resources both in space and time dimensions as well as maximization of customer satisfaction. Successful retailers today work closely with their vendors to
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eb. 2 – As India has liberalized its single brand retail industry to permit 100 percent foreign investment‚ we take a look at the regulatory issues and legal structures pertinent to establishing operations in this new dynamic market. That India should be well on the radar for foreign retailers was recently supported by A.T. Kearney‚ whose 2011 Global Retail Development Index ranks the nation as fourth globally. India’s retail industry is estimated to be worth approximately US$411.28 billion
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On “CRM practices in Retail Sector” Submitted to: Prof. Sushil Chaurasia Tolani Institute of Management Studies Submitted by: Neha Das Retail sector is one of India’s fastest growing sectors with a 5% compounded annual growth rate. Retail is India’s largest industry. It accounts for over 10% of the India’s GDP and around 8% of the employment. Driven by changing lifestyles‚ strong income growth and favorable demographic patterns‚ Indian retail is expected to grow 25%
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Project report On “Types of Industrial and Retail finance” ACKNOWLEDGMENT I would like to express my gratitude toward ‘Syndicate Bank’ for giving me the opportunity to work with them. I would like to thanks the entire staff of Syndicate Bank‚ Regional office‚ Bhopal for their Co- operation during summer training which helped in the learning experience being enjoyable and fruitful. I shoulder
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costs. The ongoing changes occuring in society create an uncertain environment and have an impact on the fuction of the whole organization. Therefore PEST analysis is a useful tool for understanding the ’big picture’ of the environment in which Home Retail Group operates‚ and the opportunities and threats that lie with it. By doing this and looking at the outcome‚ we can take advantage of the oppurtunities and minimize the threats. Since the company is offering every type of product from garden tools
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| Retail Industry 2012 | CBE Marketing | | | Submitted byAbhijit Joshi (74)Yogesh Marakani (87)Mohil Shrivastava (91)Monish Nikam (103)Priyesh Tugnawat (114)Puneet Bhardwaj (115)Raghvendra K V (117)Rahul Singh (119)Visheta K (176) | INDEX Sr. No | Title | Page No. | 1 | Executive Summary | 2 | 2 | Introduction | 3 | 3 | Facts about the industry | 5 | 4 | Regulations in Retail Industry | 9 | 5 | Retail Industry market | 13 | 6 | Industry Outlook | 15 | | References
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Retail Manager as TrainerBy Malcolm Fleschner‚ Monster Contributing Writer Since founding The Friedman Group‚ a global retail consulting and training organization‚ in 1980‚ Harry Friedman has heard plenty of excuses from retail store executives who refuse to provide much training to their front-line store employees. One of the most common is: "What if I train them‚ and they leave?" Friedman says this is the exact opposite approach they should take. He suggests a better question is‚ "What if I don
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