CRM in Retail CRM has been defined as a process; as a strategy‚ a philosophy‚ a capability‚ or as a technological tool .However‚ CRM is definitely more than just technology. While technology is a key enabler‚ it is only a means to the end and most authors view CRM as a combination of strategy and information systems focusing company’s attention on customers in order to serve them better (Chan‚ 2005). CRM is considered to unite the potential of relationship marketing strategies and IT to create
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_______________________________________________________________ _______________________________________________________________ Report Information from ProQuest 04 December 2013 07:54 Created by My Research account: IVANGALHISPO (Ivan Galhispo) _______________________________________________________________ 04 December 2013 ProQuest Table of contents 1. The temporary store: a new marketing tool for fashion brands................................................................
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a benefit for a customer so that they will maintain or increase their purchases from the organization. The retail store industry‚ in particular and all businesses whose service depend on building long term relationship need to concentrate on maintaining customer loyalty. In this respect‚ loyalty is greatly influenced by product quality‚ service quality and brand image. As such‚ retail store often invest in managing their relationship with customer and maintaining quality to ensure that customer
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Inadequate and insufficient supply chain existing in India‘s retail sector is a major deterrent to the growth of this market. There is a strong need for retail to concentrate on developing a back‐end solid chain support especially for perishable products to help reduce wastages which is estimated to be at 40% of national produce. Lack of cold chain infrastructure in India poses storage threat and acts as a major challenge for the retail sector. Due to India‘s complex tax structure and large geographic
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LEADING EDGE INFORMATICS 20/1‚ South Tukoganj‚ 1st Floor‚ Greate Balaji House‚ A.B.Road - 452001 [pic] |“Formulation of Marketing Strategies to Improve Market Share of LG Microwave Ovens” | BY RAKESH THAKUR Roll. No. 511220116 (LC 03228) A Project report submitted in partial fulfillment of the requirements of the Degree of Master of Business Administration of Sikkim Manipal University‚ INDIA [pic] SIKKIM MANIPAL UNIVERSITY
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Retail Business Analysis BUS620: Managerial Marketing Prof. Adebowale Onatolu October 31‚ 2011 Retail Business Analysis “Payless ShoeSource‚ Inc. is the largest footwear retailer in the United States. Payless has built its success by offering a large selection of shoes at very low prices‚ most selling for less than $15 as of 2004” (fundinguniverse.com‚ N/D‚ para. 3). Payless ShoesSource has implemented generic and segmentation marketing strategies in order to market their products successfully
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1.1 INTRODUCTION BACKGROUND OF THE STUDY Organization is a set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any Ambiguity. The positions occupied by different individuals are presented in the Form of resources. NEED FOR THE STUDY This study is to fulfill the requirement of PGDM degree course of AIMA. Organizational structure is essential for continuity of the mission & co-ordinates & controls the business
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years of experience in Retail‚ FMCG &Telecom Sales .Well versed with International Retail Standards‚ service quality‚ Pricing‚ Merchandising and Purchasing. * QUALIFICATIONS M.B. A. (Marketing)Mahatma Gandhi University‚ Kerala‚ India(2005) B. COM University of Calicut‚ Kerala‚ India (2003) * SOFTWARE APPLICATIONS Software’s : ERP‚Tally 7.1‚ Peachtree‚ RSG & Ulti Sales MS Office : Excel‚ Word‚ Access‚ PowerPoint &Outlook * KEY SKILLS Retail Store Operations P&L
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THE INDIA RETAIL SECTOR REPORT 2013 Retail Specialists in retail service recruitment www.michaelpage.co.in Contents Introduction Talent Pool Availability How Michael Page Can Help 3 5 6 2 Retail Specialists in retail service recruitment www.michaelpage.co.in THE INDIA RETAIL SECTOR Introduction The Indian retail market is estimated to exceed US$ 750 billion by 2015‚ according to the India Retail Report 2013 (IRIS Research)‚ presenting a strong potential for foreign retailers
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Retail Marketing | Customer Relationship Management Report | 8744446 | Introduction: Its 2012 an era of recession‚ financial losses‚ downsizing and market saturations but how can one forget ASOS (as seen on screen) whose still busy in breaking the ice between customers and retailers‚ setting new standards into the bug of customer relationship management (CRM). According to a (Mintel 2011) report‚ ASOS was established in 2000
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