"Retail market strategy of big bazaar" Essays and Research Papers

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    Retail Strategy

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    Name: Mohamed Hossam Eldin Mohamed Nawar MBA – Supply Chain 2nd assignment * Three aspects of value oriented retail strategy: 1-Expected 2-Augmented 3-Potential An expected retail strategy represents the minimum value Chain elements a given customer segment (e.g.‚ young women) expects from a Type of retailer (e.g.‚ a mid-priced apparel retailer). In most cases‚ the following are Expected value chain elements: store cleanliness‚ convenient hours‚ well-informed Employees‚ timely

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    Marketing Mix Used by Big Bazaar 1.) Pricing: - The pricing objective is to gain the “Maximum Market Share”. Pricing at Big Bazaar is based on the following techniques: a.) Value Pricing (EDLP- Every Day Low Pricing): - Big Bazaar promises consumers the lowest available price without coupon clipping‚ waiting for promotions‚ or comparison shopping. b.) Promotional Pricing: - Big Bazaar offers financing at low interest rate. The concept of psychological discounting (Rs.49‚ Rs.99‚ Rs.199

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    Case Study: Big Bazaar – The Indian Wal-Mart Retail industry: The last decade has experienced a fundamental change in the Indian retailing industry structure‚ with a very perceptible shift from unorganized kirana and small independent shops to organized retailing such as retail chains and franchised outlets. This gradual shift is attributed to increased purchasing power along with aspirational demands of a segment driven by exposure to the Westem world because of media. An NCAER study

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    Retail Market in India

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    Indian Retail Industry: Current Scenario Indian retail industry is going through a transition phase. Most of the retailing in our country is still in the unorganized sector. The spread out of the retails in US and India shows a wide gap between the two countries. Though retailing in India is undergoing an exponential growth‚ the road ahead is full of challenges. What is retailing? The word "Retail" originates from a French-Italian word. Retailer-someone who cuts off or sheds a small piece

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    Chapter 1: Introduction 1.1 Introduction In Bangladesh‚ now a day’s super market is a emerging‚ drastically boomed and very potential sector as well as popular choice of people for buying their daily necessary goods. A successful super market not only depends on how it serves its customers other than its competitors but also how it supply chain strongly and work effectively and efficiently. A typical supply chain refers the variety of stages. These supply chain stages include customers‚ retailers

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    Chinas Retail Market

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    International Market Analysis “Final Research Paper: China’s Retail Market” Presenta: Isaac Calderón Ambriz MATRICULA: 19815 Professor: Eduardo Diaz Tijuana B.C. December 4 2014 Index Introduction………………………………………………………………………..…….3 Research Problem………………………………………………………………….……3 Research Goals …...……………………………………………………………….…….3 Research Questions……………………………………………………………….……..4 Research Design …………………………………………………………………….…..4 Data Collection………………………………………………………………………….4 Retail Trends…………………………………………………………………

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    1) Introduction to Inventory control 2) Inventory investment control 3) Inventory replenishment 4) How to Achieve Inventory Control? 5) Inventory costs 6) Introduction to Big Bazaar 7) Types of inventories maintained at Big Bazaar 8) Decision of how inventories are maintained 9) Software used for inventory control in Big Bazaar 10) Reorder points of inventories 11) Supply chain of perishable and imperishable goods 12) Conclusion 13) Reference INTRODUCTION: You are in trouble

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    Retail Location Strategies

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    Retail Location Strategies Learning the New Rules for Site Selection Will Keep You Ahead of the Game. Nationwide‚ the retail sector enjoyed robust growth during the first half of the decade‚ due in great part to the continued expansion of big boxes. The excitement‚ however‚ is dying down‚ as several category-killer retailers experience slowing sales. The once-zealous players are becoming more cautious‚ and once again the rules of the game are changing for developers and commercial brokers.

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    Retail Market Analysis

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    .. 21 Section 3: Residential Market Analysis .......................................................................23 Section 4: Retail Market Analysis and Demand Estimate............................................31 4A: Retail Market Analysis.............................................................................................. 31 4B: Retail Demand Analysis............................................................................................ 32 Retail Demand Generated by Residents

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    Tesco Plc Proposed Market Entry Strategy - Indian Retail Food Market Background Britain’s retail market for food is highly competitive and extremely sophisticated. During the past three decades the market has increasingly become to be dominated by the big four of Sainsbury‚ Asda‚ Tesco and Morrison’s at the expense of the independent sector and smaller specialist grocers‚ butchers or bakers. The major chains have led the market into out of town retail complexes and into bigger and bigger stores

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