1.0 Introduction Hong Kong is one of the most important tourism destinations in the Pacific Asia region for its unique landscape and shopping convenience. According to statistics‚ a total number of 41921310 people visited Hong Kong in 2011‚ that is 16.4% more compared to 2010 (Hong Kong Tourism Board 2012).Total tourism expenditure was 263142.71 million HK dollars and shopping accounts for most of them because it is the main purpose for individual visitors (Hong Kong Tourism Board 2012). Therefore
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The Hong Kong Polytechnic University MSc Marketing Management MM579 International Marketing Group Project Hong Kong Airlines – Expansion to India as a Low-cost Carrier Group Members: CHAN Ho Yan Anna (12016408g) CHAN Ling Yin Minty (12016376g) CHAN Tsz Ho Will (12017495g) LAM Yiu Hang Eric (12017557g) SUN Tsz Han Candy (12024075g) Table of Content 1. Introduction 3 2. Current Marketing Mix 4 3. Current Marketing Strategy 6 4. SWOT Analysis 9 5. Expansion
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Description of the Company The Body Shop International PLC (The Body Shop‚TBS)‚ founded by Anita Roddick in UK and opens her very first shop in Brighton in 1976 . TBS is a multinational company which mainly producing natural inspired ethically skin and body care product solely made by 100% organic and against animal testing. TBS headquartered in London‚ UK. The company offers its products under various categories such as cosmetics and beauty‚ bath and body‚ hair and gifts‚ products for men to
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Nowadays‚ McDonald’s brand has more than 31‚000 fast-food restaurant‚ located in 121 countries and regions. McDonald’s restaurant industry has become the world’s most valuable brands. However‚ McDonald’s face a big problem about business sales in Hong Kong. First of all‚ people are increasingly aware of fast foods harm human health‚ resulting in a decline in sales of McDonald’s fast food. Most people think that McDonald’s is a restaurant that sells primarily unhealthy junk food like hamburgers‚
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Hong Kong Disney: the good and the bad Introduction:Disney Disney was founded on October 16‚ 1923‚ by Walt and Roy Disney as the Disney Brothers Cartoon Studio‚ and established itself as a leader in the American animation industry before diversifying into live-action film production‚ television‚ travel‚ and theme parks (The Walt Disney Company‚ 2012). Disney went on to construct theme parks in California‚ Florida‚ Tokyo‚ Paris‚ and Hong Kong. Today Disney is the largest media conglomerate of the
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application to pharmacy Case study: The Body Shop 1. How do you think Body Shop’s environmental policy relates to its overall business strategy? The environment policy results in a highly differentiated operation of every part of the Body Shop business: Highly differentiated company image: An environmental and social friendly image is maintained across its product lines. It brings out the message that healthy and beauty is enhanced through the use of natural ingredients (The Body Shop Intl. plc.‚ 2008)
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1. How would you value the Hong Kong Disneyland project from the perspective of Walt Disney? The valuation of Hong Kong Disneyland from the perspective of Walt Disney is done by taking the following assumptions: Cost of Capital = 9.52% Cost of Government Debt = 8.19% Cost of Commercial Bank Debt = 11.36% Cost of Equity = 12.3% (10 year average) Inflation = 7.31% (10 year average) Gross margin = 37% Operating Cost = 22% Variable Management Fee = 5% With the above assumptions the FCF
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The tourism in Hong Kong Hong has a lot of tourism‚ and a lot of places t go and vist but these 10 are the most famous and favorites. * Avenue of stars Stunning views of the harbour tower above you‚ while the names of Hong Kong’s movie icons lie beneath your feet * The peak Out-of-this-world view of skyscrapers‚ the glittering harbour and the green hills of the distant New Territories * Ladies market About a klick of street-market bustle and clothing‚ accessories and souvenir bargains
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1.1 Parody in Hong Kong Definition http://robsonhall.ca/mlj/images/Articles/33v2/reynolds.pdf Parody‚ a term derived from the Greek word”parodia”‚ has an ancient heritage. Later Greek and Roman writers used the term parody to refer to a more widespread practice of quotation‚ not necessarily humorous‚ in which both writers and speakers introduce allusions to previous texts. The “popular perception of parody and the standard dictionary definition” conceives of parody as a “specific work of humorous
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Individual Case Analysis-1 Hong Kong Disney Mktg 412 Sales Management In the case entitled Hong Kong Disneyland (Ivey Management Services version‚ 2007) describes the global mega-entertainment corporation’s inability to achieve forecasts in attendance and profit for the facilities first two years of operation (2005-206). Further research has shown that Hong Kong Disneyland (HKD) first year of profit came in 2012 (Nip‚ Kang-Chung
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