Innovative Marketing‚ Volume 4‚ Issue 2‚ 2008 Rajesh Kumar Srivastava (India) How experiential marketing can be used to build brands – a case study of two specialty stores Abstract Study was conducted basically on how experiential marketing (EM) can be useful in building a brand. The study also covered the impact of EM on repeat visit by customers; its acceptance based on gender & the reasons for repeat visits when compared to stores not using EM. Research was carried out at four specialty
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Aircraft Fleet 2.1.4 Maintenance‚ Repair and Overhaul 2.2 Stakeholders ’ Perspective 2.2.1 Airports Authority of India 2.2.2 Current Private Players 2.2.3 Infrastructure Committee of the Planning Commission 2.2.4 Airlines 2.2.5 Passengers 2.2.6 Retail Players TABLE OF CONTENT Chapter | Contents | Page no. | 1) | Executive Summary | 3 | 2) | Problem statement | 4 | 3) | Research objective | 4 | 4) | Scope Of Research | 4 | 5) | Research methodology | 4 | 6) | Literature
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com and eBay to favorite local shops and hangouts. Whatever selection is made‚ ask students to concentrate on the specific aspects of retail strategy‚ such as: (1) intended target market of the retailer; (2) nature of merchandise and services and the specific consumer needs sought to be satisfied; (3) product variety and assortments carried; (4) store location strategy; (5) pricing strategies; (6) specific service strategies; (7) strategies designed to attract and retain customers; and‚ (8) strategies
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hospitals are run on a nonprofit basis by governments or charities. Within the United States‚ most hospitals are nonprofit. (http://en.wikipedia.org/wiki/Hospital#General) 1. How can sales market share and profit be optimized for entire set of locations? A sale is the act of selling a product or service in return for money or other compensation. Market share is the percentage of a
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Understanding core Retail Store Operations and Consumers’ Buying Behavior of Electronic Consumer Goods at Tata CROMA‚ Infiniti Retail Ltd.‚ Mumbai an Industry Internship Project iConnect Core 2012-2014 Report January - June 2013 by Maulik Patel PGDM-GLC-RMM-442 ITM Business School‚ Navi Mumbai www.itm.edu | maulik.p@itm.edu Company Mentor : Faculty Mentor : Mr. Avinash Pereira Dr. Shelja Jose Kuruvilla Former Zonal Manager‚ Infiniti Retail Ltd.‚ Mumbai Professor
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and Operating a Convenience Store By is an undergraduate student at Abstract Convenience stores have become very popular in this new era. Individuals rely a lot on convenience stores because they live in a world where everyone works‚ or has something going on in their lives all the time. For this reason‚ they sometimes don’t have the time to stop at a bigger store and get what they can get at a convenience store and not spare much of their busy time. Convenience stores are major contributors to
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* TARGET CUSTOMER……………………………08 * PRODUCT LINES...................................................09 * STORE LOCATION………………………………14 * STORE OPERATIONS…………………………....15 * STOREFORMATS………………….................…..18 * CONCLUSION…………………….................……19 Introduction Retail consists of the sale of physical goods or merchandise from a fixed location‚ such as a department store‚ boutique or kiosk‚ or by mail‚ in small or individual lots for direct consumption by the purchaser. Retailing
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www.pwc.com/us/nes THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY August 2011 Prepared for National Retail Federation The Economic Impact of the U.S. Retail Industry THE ECONOMIC IMPACT OF THE U.S. RETAIL INDUSTRY Table of Contents EXECUTIVE SUMMARY I. II. III. IV. V. INTRODUCTION INDUSTRY DEFINITION NATIONAL RESULTS STATE RESULTS CONGRESSIONAL DISTRICT RESULTS E-1 1 3 6 11 26 APPENDICES A. B. DETAILED STATE-BY-STATE OPERATIONAL IMPACT RESULTS DATA SOURCES AND METHODOLOGY
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within retailing and although it is not a new concept altogether‚ it is a concept that has accelerated tremendously within the last two decades (Hanf and Pall. 2009: 2) The following paper aims to provide an insightful discussion on the concept of Retail Internationalisation and the factors that retailers need to be wary of when considering global expansion as an option (Corbishley. 2012: 8) This paper will not discuss all of the factors that retailers ought to consider‚ but will rather focus on three
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Determinants of retail store choice: An empirical analysis by Dr. Namrata Sandhu sandhunamrata@gmail.com Dilpreet Singh mail.dilpreet@gmail.com and Richa Dhall asmi2ice@gmail.com Abstract Purpose of research: The current study makes an attempt to establish the most important determinants of retail store choice. Methodology: A well drafted and pretested questionnaire was conveniently administered to 200 respondents in Tricity (Chandigarh‚ Mohali‚ Panchkula). The data was collected
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