Corporate Retail Strategies and Management Group 2 CASE SUMMARY Name of the organization: Megamart Location : Kalamaserry Date of visit : 20/10/2013 Source of information from organization : Store Manager Snap shot of the case Megamart. Megamart‚ from the house of Arvind‚ is a pioneer of the value- retailing concept in India‚ arrived on the scene way back in 1994‚ and changed the rules of the retailing business in India. Today Megamart is the largest player in this segment
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My Social Location Social location is something sociologists use to attempt to understand human behavior. They do so by examining the surrounding society that an individual or group of people live in‚ as well as the specific time period in which they reside. There are many variables included in this interpretation‚ such as: gender‚ race‚ nationality‚ class‚ generation‚ occupation‚ and education. In this paper‚ I will take a close look at my social location and attempt to describe and understand
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Importance of Location Decision in retail Business; The importance of the location decision is due to the following factors. Location is a major cost factor because it 1. Involves large capital investment 2. Affects transportation costs 3. Affects human resources cost‚ e.g.‚ salaries etc Location is a major revenue factor in retail business because it 1. Affects the amount of customer traffic 2. Affects the volume of business The terms ‘location’ and ‘site’ are often used interchangeably
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[pic] Retail Marketing Project Splash Fashion vs. Max Retailer Dr. Maha Shedid Done By: |Firas Haffar |006000299 | 1. Introduction: 1. History: Splash Fashion and Max Retail are owned by Landmark Group. The group was founded in 1973 as a single store in Bahrain and grew to be one of the biggest retailers in the
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...................................................................................15 7) MARKETING PLAN.................................................................................16 7.1) COMPANY’S OBJECTIVES...................................................................16 7.2) STRATEGIES............................................................................................16 7.3 MARKETING MIX.....................................................................................17
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Introduction India is in the midst of a retail boom. The sector witnessed significant transformation in the past decade from small-unorganized family-owned retail formats to organized retailing. Indian business houses and manufacturers are setting up retail formats while real estate companies and venture capitalist are investing in retail infrastructure. Many international brands have entered the market. With the growth in organized retailing‚ unorganized retailers are fast changing their business
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Social location/pg.3- the group memberships that people have because of their location in history and society. The term of social location as it corresponds to the video shows the memberships that just about all young Mexican migrant workers share in order to assist the parents in providing for their families. You can also see throughout the whole time in the video their how their roles play out. Honestly you would not even be able to call them farmers but peasants because they work in the much
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Responsibilities Of The Store Function Store is an organization is primarily intended to assist in the production of goods or services and no industrial unit of public undertakingof any significant size can be efficiently managed without it.The basic objective is to provide a service to the operating functionsand this aspect must be fully appreciated. All the other activities‚ althoughthey have their own importance‚ are subordinate to the main responsibility.The service rendered by Stores can be categorized
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Technology Advances in Retail: Improving Margins using Wireless Networks Introduction The retail industry is one that lives and dies on margins‚ with managers on a never-ending quest to increase revenue and decrease costs. Technology has been an area of intense focus in retail industries as a way to accomplish both goals. Improvements have been made in areas such as supply chain management‚ inventory management‚ customer experience‚ and loss prevention. Wireless technology‚ permitting communication
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The impact of online apparel stores on in-store shopping: A complement rather than a substitute Abstract Due to the fast development of the Internet and the growing popularity of online shopping‚ some argue that the online shopping will substitute store shopping ultimately. For some products such as books and tickets‚ that might be true‚ however‚ for product like apparel - a kind of high-risk and hedonistic product‚ it is not the case. This essay demonstrates why it is
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