Ecoland Retail Sector 2.3 Ecoland Store Design and Layout 3. ECOLAND MARKETING: MACRO ENVIRONMENT AUDIT 3.1 Ecoland PEEST Analysis 3.2 Ecoland Competitive Environment Audit 4. ECOLAND MARKETING: MICRO ENVIRONMENT AUDIT 4.1 Market Segmentation 4.2 Porter ’s 5 Forces – The Operating Environment 5. FINANCIAL STRATEGY for ECOLAND 5.1 Financial statement 5.2 Break-even analysis 5.3 Financial rates 6. HRM STRATEGY for ECOLAND 6.1 Recruitment (Innovative HR) 6.2 Retention MERCHANDISING STRATEGY
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Secret With 1‚1019 retail stores in the United States alone‚ Victoria’s Secret has become a renowned brand across all different demographics. Their stores brought in $4‚981 million dollars in sales just in the year 2013. The target market consists of middle-aged women from 20 to 40 years old‚ as well as men shopping for these women. The sub-brand PINK has expanded this target market to specifically attract college women. It is not surprising that a Victoria’s Secret retail store is located in State
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by law 2. provide short-term financial benefit for the company 3. operate in what they believe is the "right thing" to do 4. engage in socially and environmentally for the "well being" of everyone Retail Sales in 2007 $4.5 trillion in retail sales about 8.1% of total GDP comes from retail sales Employment
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Retail Display Effect of signage and digital display on consumer Behavior Submitted By: Guided By: V.Anusha Prof. Hardeep Singh Roll No.04 PGDM-RM KJ Somaiya Institute Of Management Studies and Research Table Of Contents 1. Abstract…………………………………………………………………………………………………………….....1 2
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wholesalers. Retail impact economy; functions in Distribution and relationship with firms selling goods and services to retailers for their resale. Durable goods store: meaning store like last longer such as: motor vehicle‚ parts dealer‚ furniture‚ home furnishings‚ electronic‚ appliances and hardware store. Nondurable goods and services: general merchandise such as food‚ beverages‚ health‚ personal care stores‚ gasoline stations‚ clothing and hobby‚ book‚ music. Retail Functions AND Distribution
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desirable approach to differentiate from other competitors. The ―store as brand‖ and retail branding is emerging as one of the most important strategic initiatives in the modern retail industry specially in United States and Europe (Carpenter et al‚ 2005‚ pp.43-53). Better customers experience has become center of attention for the retailers‚ which have made retailers to focus on the store design and improving the retail environment. Consumers’ perceptions of store image and shopping experience influence
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MERCHANDISING TECHNIQUES: GLOSSARY Accelerated purchase A specific goal set by a brand to have shoppers and retailers buy a product faster than expected or planned for. Accent lighting A touch of lighting that is used to emphasize part of a shopper marketing display. Acrylics Very popular display material because it has half the weight of glass but can withstand four times the impact. It resists most cleaning agents‚ and while it can be scratched
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9/26/2011 The Science of Shopping Everyday thousands of retail stores throughout the United States open up their stores in the morning for the sole purpose of attracting customers and selling them merchandise. For this assignment I decided to do a store analysis of the retail giant Wal-Mart. To begin with I will evaluate the store layout and design. Next I will explain the visual merchandising techniques used that Wal-Mart uses. Finally I will discuss the problems and recommendations that
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Selfridge was famous for lighting up store windows at night and his art of displays. He opened up the largest store in the world and his own retail empire in 1903. Soon‚ H.G. Selfridge & Co sold out and he retired a rich man. In 1909‚ Selfridge’s focused on advertising and publicity. This led to air shows and exciting ideas such as the Theatre of Retail. In this essay‚ I will use primary research as well as journals‚ articles‚ videos‚ books and websites to bring my research together. By this
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the role for you! The role of Visual Merchandiser is creative and fast-paced. You will train‚ motivate and coach your colleagues to constantly think commercially. When you’re good at what you do‚ there are endless career opportunities within the Retail Industry. To say that fashion is your interest would be an understatement. You know all the trends and have a great eye for presenting our collections in an inspiring and commercial way. We’re looking for a great team player‚ a person full of inspiration
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