CRM in Indian retail sector K. Sarada madhavi ABSTRACT Retail is India ’s largest industry‚ accounting for over 10 per cent of the country ’s GDP and around eight per cent of the employment. It is one of the most dynamic and fast paced industries with several players entering the market. The growing middle class‚ who has a substantial disposal income in hand‚ constitutes the largest shoppers ’ segment in India. Its consumer behaviour
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| 2011 | | MARKETING OF SERVICES TERM PAPER PRADEEP KUMAR.N(M100002MS) | [ EFFECTIVENESS OF LOYALTY PROGRAMS IN BIG BAZAAR] | | Contents page no 1. About the company 03 2. Significant features of big bazaar
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IT HAPPENED IN INDIA KEY POINTS Visual Merchandising : Making the store talk to the customers. Followed at pantaloons. Everything is theme based. Fashion belonged to the common man. It shouldn’t just be for the elite The first pantaloons location was chosen because there were no steps. KB felt that steps intimidated people Always emphasized on masses. Vision was that people in Mercedes and people who walked on foot should be shop at the same place.
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“A COMPARITIVE STUDY ON PREFERENCE OF SOFT DRINKS IN YOUTH REPORT Submitted to: Submitted by: DR. RAJKUMAR CHIRAG GUPTA Roll no. 5382 MBA 5.4 MASTER OF BUSINESS ADMINISTRATION [pic] INSTITUTE OF MANAGEMENT STUDIES AND RESEARCH MDU‚ROHTAK 2010-2011 DECLARATION I Chirag Gupta‚ student of 5 year M.B.A 4th semester of Institute of
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management business in India with almost $830 million in assets. Now‚ it has big plans in insurance‚ retail lending and forex services. “Whether we have a consumer who wants to leverage future income to realise his aspirations today‚ or wants to save and invest‚ or buy protection for his family‚ we want to be a part of it‚” says Sain. He believes that in 5-7 years‚ FCH’s bottom line will be bigger than the retail business! In the insurance business‚ the Future Group has managed to wrest a 74 per cent stake
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JAPAN‚ AND THE JAPANESE RETAIL BOOKSELLING INDUSTRY Siebert Neethling On a per capita basis‚ the Japanese book industry is approximately as big as that of the United Sates (Peng 2009‚ p. 387). It should be an attractive market for international business‚ yet there are unique features to the Japanese market that hold particular challenges for foreign companies. 1. The Profitability and Scale of large Japanese Retail Booksellers The profitability of large Japanese retail booksellers is relatively
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Competency Based Curriculum National Vocational Education Qualification Framework Sector: Organized Retailing NVEQ Level 3 – Retail Marketing PSS Central Institute of Vocational Education‚ Bhopal (a constituent unit of NCERT‚ an autonomous organization under Ministry of Human Resource Development‚ Government of India) Copyright All rights reserved. All copyright of this competency based curriculum is solely and exclusively owned by PSSCIVE. Contents 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12
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Atmospheric Cues in Retail Stores: Their Effect on the Consumer’s Hedonic Retail Experience Introduction Retailers are finding it more and more difficult to differentiate themselves from their competition‚ specifically based on the four Ps of marketing; product‚ place‚ price and promotion. They have been forced to inquire about diverse and distinctive atmospheric cues‚ in order to attract and maintain customers and their loyalty. According to (Morrison‚ 2001)‚ elements such as colour
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A Comparative Financial Analysis of Pick n Pay with Shoprite – Changing Retail landscape in South Africa By Sirsendu Sen Executive Summary Following the takeover of Safeway in 2004 and successful completion of the restructuring work‚ WM Morrison is now ranked at 4th position in the
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consumption space. While retail forms the core business activity of Future Group‚ group subsidiaries are present in consumer finance‚ capital‚ insurance‚ leisure and entertainment‚ brand development‚ retail real estate development‚ retail media and logistics Led by its flagship enterprise‚ Pantaloon Retail‚ the group operates over 16 million square feet of retail space in 73 cities and towns and 65 rural locations across India. Headquartered in Mumbai (Bombay)‚ Pantaloon Retail employs around 30‚000
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