ABSTRACT Retail Management has become a very challenging job as the organisations are to face a rapidly changing socio-economic environment and to face stiff competition due to globalisation. Many universities in India have included retail management as a subject of study in the fields of Commerce at various levels. Retail Management is universally relevant. The commerce curriculum is incomplete without a paper on retail management. Important retail management concepts have been explained
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What are the implications of perception on retail store layout and ambiance? Fully explain why you think this is important to consider Shopping in a retail store is being widely practiced everywhere for ages. But due to recent technology booms‚ the popularity of online shopping has been growing at a fast pace‚ and attracting more and more shoppers to shop online. This is not because the Internet has conquered the market. It is due to the fact that modern-day shoppers are going for alternative
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National Institute Of Retail Management MARKS: 80 . COURSE: MBA SUB: Retail Management. N.B.: 1) Attempt any Four Questions 2 All questions carries equal marks. CASE 1: BOBCAT Bobcat India Limited revolutionized footwear selling in India. The company hit upon the idea of reaching customers through exclusive retail stores way back in 1932 and set up its own outlets‚ which numbered around 1‚200. it was no mean task setting up such a large network of retail outlets‚ especially
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Understanding core Retail Store Operations and Consumers’ Buying Behavior of Electronic Consumer Goods at Tata CROMA‚ Infiniti Retail Ltd.‚ Mumbai an Industry Internship Project iConnect Core 2012-2014 Report January - June 2013 by Maulik Patel PGDM-GLC-RMM-442 ITM Business School‚ Navi Mumbai www.itm.edu | maulik.p@itm.edu Company Mentor : Faculty Mentor : Mr. Avinash Pereira Dr. Shelja Jose Kuruvilla Former Zonal Manager‚ Infiniti Retail Ltd.‚ Mumbai Professor
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Retail merchandising is the process used in order to conduct retail sales. As part of the process‚ the merchandiser pays close attention to the types of products offered for sale‚ how to best present those products to consumers‚ and determining what is a reasonable retail price for each unit sold. While retailers have traditionally engaged in the task of retail merchandising in a physical location‚ the Internet has now made it possible to apply these same basic principles in a virtual setting. The
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FDI in retail sector in India Apoorv Verma(HRM 2012-14‚XLRI) Ritika Singh(HRM 2012-14‚ XLRI) Introduction-Meaning of Foreign Direct Investment Foreign direct investment as defined by Organization of Economic Cooperation and Development (OECD) is a category of cross-border investment made with a strategic long-term intent. The OECD defines a transfer of 10% or more of the voting power (shares in company) as the definition of foreign direct investment. There is a significant degree of influence by
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Retail is the sale of goods and services from individuals or businesses to the end-user. Retailers are part of an integrated system called the supply chain. A retailer purchases goods or products in large quantities from manufacturers directly or through a wholesale‚ and then sells smaller quantities to the consumer for a profit. Retailing can be done in either fixed locations like stores or markets‚ door-to-door or by delivery. Retailing includes subordinated services‚ such as delivery. The term
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Definition of Retail Marketing Retailing is defined as a conclusive set of activities or steps used to sell a product or a service to consumers for their personal or family use. It is responsible for matching individual demands of the consumer with supplies of all the manufacturers. The word ‘retail’ is derived from the French work retailer‚ meaning ‘to cut a piece off’ or ‘to break bulk’. Retail marketing is comprised of the activities related to selling products directly to consumers through
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Contents Retail Industry in India Potential India’s retail industry accounts for 10 percent of its GDP and 8 percent of the employment to reach $17 billion by 2010. The Indian retail market is estimated at US$ 350 billion. But organized retail is estimated at only US$ 8 billion. Organized retail seems to be a mar 5 % of the industry. The sector is dominated by the local kirana shops‚ owner-managed general stores‚ chemists to drug stores‚ footwear shops‚ apparel shops‚ paan
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Hansel and Gretel is a retail shop located in Dzowulu that sells candy to its customer. Since the beginning of the year‚ Hansel and Gretel has being experiencing a fall in their sales which is most retail shops sometimes experience. The firm can increase their sales through the use of many strategies such as location retail‚ promotional retail‚ diversification retail‚ relationship retail and pricing retail strategies. Retail Location Strategy The location of a shop is one of the most important
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