My Favourite Radio Station My favourite radio station is One FM. The slogan of One FM is “The most hitz”. Why one FM is my favourite radio station? Because every program of one FM is more closer with Y generation and the program of one FM easier to touch Y generation heart‚ it’s also easier attract Y generation to listen. One FM is a quite famous radio station in Malaysia that will run the radio station using Mandarin and Cantonese. Furthermore‚ some of the program will make audience feel happy
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MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13‚ 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’‚ it always absolutely has to be Maruti 800‚ best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at‚ as a luxury brand. Maruti as a brand is more linked with the SEC B rather than A. And over past many years Maruti Has maintained and up till certain extent
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PROJECT REPORT ON RETAIL INDUSTRY IN INDIA (PAPER NO. -- XXXVII) OBJECTIVE OF PROJECT 1. To study the format of Retail Industry in India and its scope for growth and development. 2. To understand the Need and Importance for development of the Logistics Sector in India to supplement the growth of the Organized Retail Sector in India. 3. To assess and examine the current retail scenario in India and its future prospects. 4. To closely observe that how the
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Executive Summary Retail Context for Innovation Study Objectives & Approach Key Learnings from the Innovation Study Implications for Retailers About RAI and Booz & Company The Indian Retail industry is today at cross-roads – many challenges threaten the true potential for “profitable growth” Projected Organized Retail in India US$ Billion 731 116 455 33 422 615 Key Challenges faced by Indian Retailers % responses‚ RAI – Booz Retailers Survey 2013¹ Organized Retail Unorganized Retail Real estate
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APPLE MACBOOK MARKET POSITIONING Zainabid Munir Akber INTRODUCTION This report will identify the positioning of Apple’s notebook product line ‘MacBook’ to its relative competition by the use of marketing concepts such as; segmentation marketing‚ target marketing‚ buyer behaviour‚ product strategy and how the company has enhanced the product over the years. INTRODUCTION TO MARKETING & POSITIONING The birth of ‘Marketing’ happened centuries ago where vendors in ancient times tried to seduce the oncoming
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THE UK RETAIL SECTOR Retailing is one of the major economic sectors of United Kingdom‚ with retail sales of £221 billion‚ employing around 3 million people and operating over 300‚000 shops. Within the sector there is a scale polarisation at both the business and the store level. The leading retailers are huge‚ multinational businesses which dominate the sector. They operate a range of stores from major hypermarkets and supercentres through to small convenience stores. Retailing is also significant
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Service-process Matrix The Service Process Matrix is a classification matrix of service industry firms based on the characteristics of the individual firm’s service processes. The matrix was derived by Roger Schmenner and first appeared in 1986. Although considerably different‚ the Service Process Matrix can be seen somewhat as a service industry version of Wheelwright and Hayes’ Product-Process Matrix. The Service Process Matrix can be useful when investigating the strategic changes in service
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Team Starter‚ and subsidiaries including Cole Haan‚ Hurley International‚ Umbro and Converse. Nike also owned Bauer Hockey (later renamed Nike Bauer) between 1995 and 2008. In addition to manufacturing sportswear and equipment‚ the company operates retail stores under the name Nike town. Nike sponsors many high profile athletes and sports teams around the world‚ with the highly recognized trademarks of "Just do it" and the Swoosh logo. Its designs‚ develops‚ markets and sells high quality footwear
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Higher Education in Japan The Japanese higher education system can be distinguished as an example of diversified mass higher education in a highly industrialized country. Higher education system consists of various categories and types of institutions that are different in their missions‚ functions‚ academic standards‚ prestige‚ status‚ and financing methods. After World War II‚ especially from the 1960s to the 1980s‚ the increase in higher education institutions was very striking. The number
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BUSINESS ENVIRONMENT- ASSIGNMENT #2. Outcome | Evidence for the criteria | Detail criteria | Check | Understand the behaviour oforganisations in their marketenvironmentLO3 | Explain how market structures determine the pricing and output decisions of businessesExplain how market structures in the above case deviate determine the pricing and output decisions of businesses | - Market type as one of perfect competition‚ monopoly‚ monopolistic competition‚ oligopoly‚ duopoly.- Decisions of the company
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