PIGGLY WIGGLY : A SUPERMARKET FRANCHISING GIANT PIGGLY WIGGLY (WWW.PIGGLYWIGGLY.COM) is a franchisor with over 6000 supermarket units that span the southern states from Louisiana to north Carolina. In addition‚ Piggly Wiggly franchises about 20 stores in Wisconsin that are owned and operated by fresh brands (www.freshbrands.com) ‚ a wholesalers that uses the fresh brands name. Any independent supermarket can become a Piggly Wiggly franchisee by signing a franchise agreement and paying a percentage
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Contents: Introduction Abstract Steps in market segmentation‚ targeting and positioning Market segmentation Why does segmentation required? Steps in segmentation process Stages of Identifying Market Segments Market Segmentation of Consumer Market ‚ Business Market and international marketing Target market Targeting strategies Evaluating segmentation for targeting Evaluating Market Segments Process of choosing target market Factors to be considered while target market selection Decision
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Technology Advances in Retail: Improving Margins using Wireless Networks Introduction The retail industry is one that lives and dies on margins‚ with managers on a never-ending quest to increase revenue and decrease costs. Technology has been an area of intense focus in retail industries as a way to accomplish both goals. Improvements have been made in areas such as supply chain management‚ inventory management‚ customer experience‚ and loss prevention. Wireless technology‚ permitting communication
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"Brand positioning is an attempt to create and maintain a unique representation of the brand in customer’s mind‚ a representation that is expected to stimulate choice of that brand" (Rossiter‚ 2005‚ p.42). Positioning‚ in fact‚ refers to how customers think about different brands in a market. Through brand positioning a company attempts to build a sustainable competitive advantage on product attributes in the consumer’s mind. Nevertheless‚ developing a successful positioning strategy is not easy
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Travel Retail Analysis The Travel Retail industry can be defined as the sale of services and products trough channels such as airport stores‚ airlines‚ cruise lines‚ downtown duty free stores or any other related to travel environment. Even tough these retail stores have to pay for concession fees; they are exempt from the payment of certain taxes that make the product very attractive to the final customer. I believe the Travel Retail is very susceptible to the economic variations and
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PAPER TITLE: EMERGENCE OF E-RETAIL INTRODUCTION: The importance of the Internet as a marketplace has substantially grown over the past decade‚ even though expectations have been dramatically tempered since early 2000. A distinctive feature of doing business electronically is that transactions no longer require the physical coordination of buyers and sellers: market participants find each other at their screens. There are many aspects of market interaction which are affected by this online
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COMPETITION IN THE RETAIL GASOLINE INDUSTRY by Jedidiah Brewer _________________ A Dissertation Submitted to the Faculty of the DEPARTMENT OF ECONOMICS In Partial Fulfillment of the Requirements For the Degree of DOCTOR OF PHILOSOPHY In the Graduate College THE UNIVERSITY OF ARIZONA 2007 UMI Number: 3288772 UMI Microform 3288772 Copyright 2008 by ProQuest Information and Learning Company. All rights reserved. This microform edition is protected against unauthorized copying under
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ADVANTAGE: FDI IN RETAIL (Anshu Meghe) Recently the most debated topic in India has been government allowing FDI in the Indian economy. It is one of the most critical reforms taking place in Indian economy post the great reform period of 1991. From vendors to politician everyone is talking about FDI‚ and many are just prattling without acquiring the full knowledge of the reforms. Not only the opposition but even some of the allies of the ruling party are raising hue and cry over the new policy
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costs. The ongoing changes occuring in society create an uncertain environment and have an impact on the fuction of the whole organization. Therefore PEST analysis is a useful tool for understanding the ’big picture’ of the environment in which Home Retail Group operates‚ and the opportunities and threats that lie with it. By doing this and looking at the outcome‚ we can take advantage of the oppurtunities and minimize the threats. Since the company is offering every type of product from garden tools
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Positioning Strategies for Service Providers by Kai F. Mahnert The following article is concerned with the importance of positioning strategies to a service provider and the associated steps in selecting and supporting such a strategy through the effective management of marketing resources and the development of a competitive advantage through superior quality management. The article is structured into two major sections dealing with a) the selection and b) the support of a firm’s positional strategy
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