CTL EUROCOLLEGE | Assignment 1 | | | | | | Subject: Services Marketing Lecturer: Dr. Elena Malkawi Student: Olena Zaiets 1. Describe how the three-stage model of service consumption could explain consumer behavior in a low-contact service like online textbook purchase. The three-stage model of service consumption is a customer decision making process of the service purchasing. There are three stages of the purchase process for service which are as follows: pre-purchase
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RESEARCH PROPOSAL A STUDY ON THE IMPACT OF ORGANISED GROCERY RETAIL ON SMALL RETAILERS AT CHENNAI CITY INTRODUCTION There is a tremendous scope for India’s retail growth. — Mukesh Ambani‚ Chairman‚ Reliance Industries Limited Organized corporate retailing is poised to become the business of the decade in India. With 30% of the population under 30 years‚ consumerism has become the mantra of India’s youth. With that said‚ India’s retail sector is already transforming the lives of urban Indians
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advantage here‚ which is that it’s transparent. In the offline store‚ you’ve got no actual idea whether a service you are considering is priced well or not‚ until you have previously completed some research. It can be a lot tougher for a web-based retailer to be charging above market price‚ since it is very easy to check prices with those of other online discounted shops. The modern technologies have
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everything in a matter of minutes. Another appealing factor to Internet shopping is the availability to choose from additional colors‚ styles‚ or sizes because of the mass compiling of inventory. Additionally‚ a benefit from buying from huge online retailers is that pricing may be more competitive because it is coming from the direct or discount supplier‚ which minimizes the middlemen. Lastly‚ and most obviously‚ customers shopping over the web have no geographic limits. A person can enjoy any good around
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Questionnaire On Study of Scope & Consumer Perception for e-Retailing of Grocery Items * Symbol indicates this is a required question. Top of Form Name * [pic] Age * o [pic] 18-21 o [pic] 21-25 o [pic] 25-30 o [pic] >30 Gender * o [pic] Male o [pic] Female Profession * o [pic] Student o [pic] Working o [pic] Housewife Do you have any work-ex? * o [pic] Yes o [pic] No Were
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This white paper details out how inflation is affecting the Retail economy and its health. This paper also suggests what care needs to be taken by the Retailers for tackling inflation. Purpose of this Project For applying the Macro Economics class room learning’s practically Scope of this Project Inflation effects are discussed only for Retailers in Supply Chain domain. Evaluating effects on Retail industry by Inflation (Demand pull‚ Cost push)‚ Deflation is in scope of this project. About Inflation:
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1. Why do retailers create assortments for Outlet versus just sending the leftover products? Typically‚ leftovers products are sent if they are not selling‚ but not in this case retailers are not going to send their left over products to the outlet stores‚ because retail products have more quality than the outlet products. On the other hand‚ at some of the outlets you won’t find anything from the retail divisions at their outlet stores. For example‚ in the video‚ the J Crew outlet‚ they stated that
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Penetration of Branded Personal Care Products in Rural Areas Questionnaire Consumers: 1) Name: 2) Occupation: 3) Age: 4) Gender: 5) Marital Status: a) Single b) Married | Personal care | | Question | Skin Care | Hair Care | Oral Care | 7) | Frequency of purchase | | | | 8) | Feature Preference | | | | 9) | Brand conscious | | | | 10) | General opinion of branded personal care products | | | | 11) | Satisfaction level on the availability of various brands
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QUESTIONNAIRE FOR RETAILERS Q1. Which brand has better supply/distribution of its products? o Parle o Priya gold o Sunfeast o Britannia Q2. Which brand offers you better profit margin ? o Parle o Priya gold o Sunfeast o Britannia Q3. Rate on the basis of sales 1 2 3 4 5 Parle o o o o o Priya gold o o o o o Sunfeast o o o o o Britannia o o o o o Q4. Which brand gives maximum offers/discounts ? o Parle o Priya gold o Sunfeast
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According to Inditex‚ the Group ’s business model is characterized by a highly integrated vertical structure. In contrast to the model that has been adopted by competing international corporations‚ the Group handles all the processes required in the apparel industry—design‚ production‚ logistics‚ distribution to retail outlets—on its own. This model is based on a desire for structural flexibility and a belief that the customer should come first in every aspect of the company ’s operations. The main
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