i © 2012 University of South Africa All rights reserved Printed and published by the University of South Africa Muckleneuk‚ Pretoria PYC2605/1/2013–2015 98906798 Indesign Power Course CONTENTS iii Contents INTRODUCTION Word of welcome Purpose of the module Outcomes of the module What’s in it for me? Learning approach of the module Which kind of traveller are you? What you need for the journey Preview of the course Choose your route THEME 1 – KNOWING THE CHALLENGE Emerging issues
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not plan on expansion‚ Starbucks would be eaten out by competition. In 1982‚ Schultz joined Starbucks in September. This year was the turning point of Starbucks. However‚ Schultz left Starbucks in 1985 because he had different ideas on the management strategies from Baldwin and Bowker. The growing frustration is another reason made him leave Starbucks‚ then to start his own business. He established II Giornale Coffee Company. In
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Issue Management: Risk Management Unlike traditional risk management tools‚ which are usually based around tangible and quantifiable issues‚ scenario thinking encourages executives to step into the unknown and imagine a range of possible futures. - Doug Randall and Chris Ertel Managing risk is central to many corporate strategies. Reputations that take decades to build can be ruined in a matter of hours through incidents such as environmental accidents. “The definition
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Brockman Guitar Company is in the business of manufacturing top-quality‚ steel-string folk guitars. In recent years the company has experienced working capital problems resulting from the procurement of factory equipment‚ the unanticipated buildup of receivables and inventories‚ and the payoff of a balloon mortgage on a new manufacturing facility. The founder and president of the company‚ Barbara Brockman‚ has attempted to raise cash from various financial institutions‚ but to no avail because of
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Chapter 1 1. What are the potential ethical issues faced by Acme Corporation? The problem here lies with Amber too who constantly allows Frank to give gifts to Otis in exchange of bigger business share. This can lead to serious problems because Amber is not treating all business partners the same way and special effort is being made to satisfy Frank and his wife. Acme Corporation is worried about gift-giving and how it might be perceived. Gifts given to one individual can be viewed as an ethical
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In a bid to urge citizens to take a pledge to stop bribing‚ Tata Tea claims to have collected over 3.1 lakh pledges over the last 3 months‚ through various routes – internet‚ mobile‚ retail and even schools. It also launched the Tata Tea Jaago Re Vrath Yatra – a 38-day bus journey across the country to connect with the youth and urge them to pledge against corruption. The Vrath Yatra‚ which started yesterday is travelling from Bangalore to Kolkata via Mumbai and Delhi‚ touching a total of 12
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Case study 1.4 Steinway & sons Internationalizing the piano business Steinway & sons(www. Steinway.com) remains one of the best- known producers of concert pianos in the world . throughout the course of its 150-year history the company has shown a distinctive talent for innovation and quality workmanship as evidenced by its 120patents .in an age of mass production Steinway continues to build a limited number of handmade pianos . Steinway & sons was founded in 1853 by German immigrant
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Mike Russo 4/2/13 Thinking‚ Fast and Slow For the last decade or so a band of scholars has been trying to cast off the long-accepted “rational agent” theory of economic behavior‚ the one that says that people‚ in their economic lives‚ behave like calculating robots‚ making rational decisions when they buy a stock‚ take out a mortgage‚ or go to the track. These scholars have offered a trove of evidence that people‚ far from being the rational agents of textbook lore‚ are often inconsistent
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Target Market Profile: Red Bull’s markets to young urban males ranging in age from 16 to 29 years old. These males live in a constantly exciting‚ adventurous and exerting lifestyle. They “live life on the edge” or try to and they usually are average build or go to the gym/work out on a consistent level. “Red Bull males” participate in competitive and extreme sports or any other kind of adventurous and recreational activities. Competitive gamers in the video game industry are also gravitating towards
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Bollywood actor Ranvir Singh is going to go the extra mile and go bald for his role in the ace filmmaker Sanjay Leela Bhansali’s upcoming magnum opus Bajirao Mastani. The Ranvir Singh and Deepika Padukone starrer is all set to go on floors and will also star Bollywood actress Priyanka Chopra in a pivotal role. After the phenomenal success of ’Ram-Leela’‚ the rumored couple teams up once again for this movie. Ranvir has taken the role very seriously and will also take Marathi lessons fro a tutor
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