Chapter 01 Introduction to the World of Retailing Multiple Choice Questions 1. (p. 6) What is retailing? A. It is the merchandising component of the retail mix. B. It is the set of business activities that adds value to the products and services sold to consumers for their personal use. C. It is the strategy retailers and vendors use to get products into the stores. D. It is the process of offering products in smaller quantities for consumer consumption patterns. E. It is the
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Identify two types of communities covered in this module that you would use to engage with your customers. The first type of community that I would use to engage with my customers is YouTube‚ the reasons are obvious. First‚ videos have emotional impact on the viewers‚ a great video will make the viewer laugh‚ cry‚ angry and learn‚ in addition‚ these emotions will have the viewers share their emotions thus spread words to increase brand awareness. Second‚ the statistic facts‚ “YouTube alone
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Introduction Nonstore retailing is a form of retailing in which sales are made to consumers without using physical stores. The non-store retailers are known by medium they use to communicate with their customers‚ such as direct marketing‚ direct selling and vending machines or e-tailing. Non store retailing is patronised to time conscious consumers and consumers who can’t easily go to stores‚ or compulsive buyers. Most non-store retailers offer consumers the convenience of buying 24 hours a day seven
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Media Management Music Retailing in India Submitted By 10-VC-101 Deepak Chand S INDEX * Introduction * Organized Retailing * Unorganized Retailing * Companies controlling the market * India’s Largest Music Retail Chain * Promoting the Outlets Introduction The music industry or music business consists of the companies and individuals that make money by creating and selling music. Among the many individuals and organizations that operate within the industry are: the musicians who
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There were plenty of people who were involved in the Civil War‚ as well as a female suffragist who goes by the name of Clara Barton. Clara Barton was an influential nurse who affected the war and the medical community in many ways. Her actions affected the modern world with her knowledge‚ the establishment of the Red Cross‚ and the healing of soldiers’ lives. Clara Harlowe Barton was born in 1821‚ in Oxford‚ Massachusetts and was the youngest out of five children. During her childhood‚ she spent two
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adopting eco-friendly practices and producing products that are environment friendly. Today‚ everyone is concerned about preventing environmental degradation. Retailers have sensed the need for green retailing and now most of the Indian retailers are stepping into this new avenue. Previously‚ green retailing was perceived as a ‘nice-to-have’ phenomenon. But lately‚ producers and consumers have realised that it is a ‘must-have’ phenomenon as environmental protection has become a priority. Green Retailers
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Clara Barton Clara Harlow Barton was born on December 25‚ 1821 in Oxford‚ Massachusetts. She was the youngest of five children. Clara was taught at home and started teaching school when she was only fifteen years old. Her only nursing background was having the experience of nursing her injured brother back to health. Clara Barton is known for founding the American Red Cross. She is also known for establishing the free pubic school in Bordentown‚ New Jersey. Clara started her career by enrolling
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By focusing on Clara Barton life‚ achievements‚ and nursing career during the Civil War‚ One can appreciate why she earned the title of “Angel of the Battlefield”. Clara’s parents guided her trough the best path by introducing her to every day surviving skill. She was best known for being a hero during the War in the 1800’s and also by helping the most needed people. One of the characteristics that Clara was able to overcome was her personality‚ she was a very shy person. Despised of all her accomplishments
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FDI IN MULTIBRAND RETAILING Every second day we read newspaper headlines discussing the most debatable issue of the country i.e. FDI in multibrand retailing. Is it going to pinch our pockets or will it b a boon to India?? Let’s take an insight of it…. Meanings FDI i.e. foreign direct investment is an investment made by a company or entity based in one country‚ into a company or entity based in another country Retail is the sale of goods and services from individuals or businesses to the end-user
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Modern Trends in Retailing Self Service * Products are displayed on open shelves. * Customers have to select them put them into trolley‚ take it to cash counter‚ make payment and arrange for their transportation. * Generally used in large scale retailing especially supermarkets. Advantages To Retailers 1. Lesser requirement of shop staff. 2. More sales in given time. 3. More sales due to impulse buying. More turnover. 4. Attraction to the customers. To
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