Procedure 1. A collection of data that relates to the Marketing Plan in the Appendix of this assessment. Your Assessor will advise you on the options to be taken in this assessment: • Use the data supplied in the Appendix to this assessment and the Marketing Plan in the Student Workbook. 2. Prepare a one to two page project update report that outlines the current progress of the marketing activities against the marketing plan and overall objectives. Your report should comment on the strategies
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Table of contents III. Executive Summary | 1 | | | 1. Company’s Description | 1 | | | 2. Strategic Focus and Plan | 4 | | | 3. Situational Analysis | 5 | | | 4. Product-Market Focus | 5 | | | 5. Marketing Program 6. Financial Data and Projections 7. Implementation Plan 8. Evaluation and Control 9. Appendices | 6 | | | Chapter Two Environmental Analysis | 8 | | | 2
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A PROPOSED SERVICE PLAN FOR JOBSTREET.COM PHILIPPINES INC. (CAMPUS SEGMENT) By Dhing L. Patulot March 2012 Chapter I EXECUTIVE SUMMARY The recruitment landscape in the Philippines is proven to be a rolling one. Introduction of Internet and economic conditions redefined this landscape and gave birth for online recruitment industry. Jobstreet.com Philippines Inc. is one of those businesses that thrived from the changes of recruitment capabilities. Jobstreet.com Philippines Inc. began in
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Study Plan A.S.M. Abidur Rahman‚ Mobile: 0193574147‚ Email: abidrana1979@gmail.com Statement Of Purpose I am A.S.M Abidur Rahman‚ born in 1979 in Comilla‚ Bangladesh. China has long been known for the diligence of its people‚ and I am writing this letter in the hope of pursuing advanced studies in your esteemed university. Such studies‚ I believe‚ are indispensable for my future career development and will benefit me for my whole life. I believe a meaningful life should be all about aiming
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Executive Summary The following marketing plan forms the basis for introduction of an innovative new product by the Coca- Cola Company. The analysis allows us to outline the best strategies to follow for the achievement of the company’s strategic goals. “ Bubble Buzz” will be marketed as a unique functional drink while striving to reinforce the company’s status as the leader in innovation and successful product launches. The marketing strategies will enable to reach a market size of an estimated
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1. Introduction……………………………………………………………….…3 2. Objectives of the plan………………………………………………………..3 3. Stakeholders of Hong Kong Baptist University……………………………..4 4. List of potential risks………………………………………………………...4 5. Fabricating academic credentials of teaching staffs………… ………………..5 5.1 Situation identification………………………………………….……..…..5 5.2 Responsibilities of Crisis Management Team………………………….…....6 5.3 Action to be taken……………………………………………………......10 5.3.1 Principles of action during the crisis……………………………………
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1 Content What is the big problem? What is my unique solution? Who is my market? What is my business model? What is my current status? Who is behind the company? Who is my competition? What is my competitive advantage? What I am looking for? • • • • • • • • • 2 What is the big problem? What is my unique solution? Who is my market? What is my business model? What is my current status? Who is behind the company? Who is my competition? What is my competitive advantage
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Pilipinas Natin campaign launch Photo by: Ted Edward Ferreras 01 In Pursuit of Inclusive Growth In Pursuit of Inclusive Growth 17 In pursuit of inclusive growth What is Inclusive Growth? Inclusive growth means‚ first of all‚ growth that is rapid enough to matter‚ given the country’s large population‚ geographical differences‚ and social complexity. It is sustained growth that creates jobs‚ draws the majority into the economic and social mainstream‚ and continuously
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Analysis 6. The Competitors Of Sun Chips 7. Competitive Review 8. SWOT Analysis 9. Objectives and Issues 10. Marketing Strategy 11. Positioning 12. Product Strategy 13. Pricing Strategy 14. Distribution Strategy 15. Marketing Communication Strategy 16. Marketing Research 17. Results Of Survey 18. Marketing Organization 19. Action Program 20. Budgets 21.
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Sample Marketing Plan The sample plan in this document is provided as a guide only. Please apply your ideas to this guide‚ and use all applicable segments to construct your marketing plan. Please refer to the assignment sheet posted in blackboard for more specific instructions on this assignment. This is a sample marketing plan for a small business‚ Canterbury Renovations. It’s a guide to how you can prepare a marketing plan for your business. Your plan may require more or less information
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