CHAPTER 1 Basic Concepts of Strategic Management STRATEGIC MANAGEMENT & BUSINESS POLICY 11TH EDITION THOMAS L. WHEELEN J. DAVID HUNGER Prentice Hall‚ Inc. © 2008 1-١ Basic Concepts of Strategic Management Globalization Internationalization of markets and corporations Global (worldwide) markets rather than national markets www.iugaza.edu.ps\emp\melfarra Electronic Commerce Use of the Internet to conduct business transactions Basis for competition on a more strategic level
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PHILIPPINE AIRLINES: What’s next? Philippines airlines started its history on March 15‚ 1941 on a small twin-engine Beech Model 18 flying 212 of pure skies from Manila to Baguio with a full load of five passengers. Upon the outbreak of the pacific war‚ PAL’s two aircraft were pressed into service with the US army Air Corps. Post-war operations began on February 14‚ 1946 with five ex-military Douglas DC-35. In July‚ the airline chartered DC-4s to carry American service men home to Oakland‚ making
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CASE STUDY QUESTIONS: Read and Complete case study “Starbucks and McCafe – a David vs. Goliath Battle?” on pages 350 – 352 of your text. 1. If you were the manager of or an adviser to Starbucks Australia‚ how could you use a SWOT analysis in deciding your strategy for the chain’s future in Australia? In order to compete effectively in the Australian café market‚ Starbucks must be alert to: changes in opportunities and threats in the external environment; be equipped to take advantage of internal
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LITERATURE REVIEW 1. Human Resources in the Recession: Managing and Representing People at Work in Ireland; William K Roche‚ Paul Teague‚ Anne Coughlan‚ Majella Fahy. The effects of the Irish recession on the manner in which people are managed at work and on how they are represented by trade unions is the subject of this study. This study examines how human resource managers and unions (where they are found) have faced the challenges. First of all‚ the impact of the international financial and
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Clipper Bay is located on the tip of a peninsula within the sea and abundant marine life for fishing that revolved around the villagers that is residing at the town with a small population of 5000. The town is famous for their marine life which fishing is a crucial part for the villagers to survive or even to earn money every day. As a chief planner of Clipper Bay‚ I am assigned to furbished the place to sustain the town’s economy. Comparative Analysis Attracting tourists with environmental
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[pic] UNIVERSITY OF THE PHILIPPINES In the Visayas Cebu College Gorordo Ave.‚ Lahug‚ Cebu City ________________________________________________ In partial fulfillment of the course requirements of Management 173 Case No.2 L.A. Gear‚ Inc. ________________________________________________ Presented to Prof. Gretchen Chaves Presented by Balingcasag‚ Honeylyn Gabucan‚ Anya Homecillo‚ Marie Grace Mesa‚ Maria La Arnie Laput‚ Wynn February 9‚ 2010
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PES Institute of Technology‚ Bangalore (Department of MBA) Strategic Management “Term Paper” Bosch India Ltd Submitted by: Devika B.Z 1PI11MBA48 III Semester‚ Sec (A) Roll No 47 Submitted to: Prof. MuraliMurti (Course Faculty) Bosch India Ltd INTRODUCTION: * History Robert Bosch GmbH is a technology-based corporation which was founded by Robert Bosch in Germany in 1886. Bosch was founded in 1951‚ in India it is one of the largest automotive component manufacturer and
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Business strategy LO1 1.1. Explain strategic contexts and terminology missions‚ visions‚ objectives‚ goals‚ core competencies. Overview The aim of this section is to give us the knowledge and understanding of how a business unit can strategically organise and plan for likely future outcomes in order to be successful. Strategic contexts and terminology will explain the business ideas‚ principles‚ theories‚ definitions‚ importance‚ application and also its implications. According to New Zealand Government
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PORTERS 5 FORCES. DEFINITION OF ’PORTER’S 5 FORCES’ Named after Michael E. Porter‚ this model identifies and analyzes 5 competitive forces that shape every industry‚ and helps determine an industry’s weaknesses and strengths. 1. Competition in the industry 2. Potential of new entrants into industry 3. Power of suppliers 4. Power of customers 5. Threat of substitute products The Porter’s Five Forces tool is a simple but powerful tool for understanding where power lies in a business situation. This
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businesses. 10) Diversification is an example of a corporate retrenchment strategy. 11) If Burger King were to buy out Mom and Pop’s Burgers‚ Burger King would be growing by vertical integration. 12) A trucking company that grows by purchasing a chain of gasoline stations is engaged in horizontal integration. 13) A stability strategy is an organizational strategy in which an organization maintains the status quo. 14) A retrenchment strategy is a short-run renewal strategy that helps an organization
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