Segment Market Overview Trend Analysis Drivers and Inhibitors Key Players and BCG matrix Unmet Needs The Ultimate Product The Best Price The Right Place The Awesome Promotion Strategy! 1.2 Overview of the haircare segment •Value of shampoo segment - Rs 4‚000 Crore • Growth rate -18 per cent annually. Estimate for 20134700 crores • Market penetration – 85% 0.4 12.8 Shampoo 38.7 46.9 •Categorized into 3 segments – Economy‚ Popular & Premium
Premium Marketing Hair care
Haier: A Global Brand Executive Summary Haier‚ under the leadership of CEO Zhang Ruimin‚ grew from a single model refrigerator firm to the #5 white goods producer in a matter of two decades. Throughout the expansion process Haier entered over 100 countries through multiple entry modes and into other industries. The 2005 financial results gave Haier reason to pause and reassess its mission and strategic intent. The primary issue was whether to continue its expansion strategy or slow down
Premium Brand Brand management
1. Why did the state begin regulating the compensation of injury at the beginning of the 20th century? “Leaving safety to employers doesn’t usually work out very well for workers-they keep having these “accidents””(The political economy of workplace injury in Canada‚ Dr. Bob Barnetson‚ Ch.2 p.33). The state began to regulate the workers compensation system in order to balance the power between workers and employer‚ as well as to limit the financial‚ political and economic effect of injuries. When
Premium Law Employment Occupational safety and health
The rise to power of Hitler and the Nazis in 1930s Germany had a huge impact on the lives of composers and the music they wrote. As well as providing a historical and cultural overview‚ select one composer whose experience exemplifies your argument. Introduction. The popularity of the Nazi party from 1928 to 1930 increased in votes by an astonishing 5.5 million‚ and then a by a further 12 million votes by 1933. This dominant support in Germany changed the course of world history forever. The lives
Premium Nazi Germany Nazi Party Nazism
Submitted To: Ms. Fatima Saman Qaisar Submitted By: (Group No. 04) Sara Khurshid 10-4932 Azka Anjum 10-4945 Abdul Hanan 10-4926 Ali Abbas 10-4918 Ahmed Khalid 10-4973 Date: 23rd November‚ 2013 Contents Company profile Nishat Mills Limited is most modern‚ vertically integrated textile company which is largest textile exporter for Pakistan. It was established in 1951 has 198‚120 spindles‚ 655 Toyota air jet looms. It has advance textile dyeing and processing units‚ 2 stitching
Premium Marketing Globalization Strategic management
Act – Definition of Industrial Dispute – Grievance settlement Authorities – Conciliation machinery – Procedure. Power and duties of Authorities – Reference of Disputes of Boards‚ Courts or Tribunal‚ National Tribunal – Strikes‚ Lock-out‚ Lay-off‚ Retrenchment – Unfair labors practices – penalties. UNIT –II Industrial employment Act‚ 1946 Trade unions Act 1926‚ Definition of standing orders – Submission and Draft of standing orders – Certification of standing orders – Definition of Trade union – Registration
Premium Employment Trade union Industrial Revolution
Dr. Pepper Company I. Case Summary From being a practically unknown soft drink company to now being one of the highest performing of the 1000 largest manufacturing firms‚ Dr. Pepper has evolved to become an international beverage organization. Dr. Pepper began its roots back in 1880‚ in Waco‚ Texas‚ when a young soda jerk invented a soft drink which he named after his father-in-law (Dr. Pepper). Robert Lazenby began to market the drink on commercial basis in 1885‚ and it was not until 1922 that
Premium Financial ratio Financial ratios Marketing
Problem Identification Even though Kao Corporations high accomplishments in Japan and South-East Asia markets‚ it still encounters difficulties in expanding into foreign markets especially beyond South-East Asia. Expanding into foreign market refers to a company expanding its business to a new territory‚ location or country. This problem arose mainly due to the fact that they are not ready to expand into the foreign market and there are too many strong competitors. Expanding into new markets require
Premium Marketing
Frequently Asked Questions for a Marketing Interview 1. What is market research according to you? 2. What is the difference between sales and marketing? 3. Explain the term customer loyalty. 4. What is the difference between Customer Satisfaction and Delight 5. What is Target Market? 6. Give an example of a product which exhibits habitual buying . 7. What are the various methods of Sampling? 8. Give an example of a lifestyle store. 9. What is
Premium
Introduction On March 7‚ 2011 The Star‚ we know that our Malaysia government had decided to recruit more foreign workers from India which around 45‚000 people from India. This is to meet the demand by around 13 sectors which currently in shortage of workforce. So‚ this resulted in many people and The Malaysian Trades Union Congress (MTUC) had strongly opposed the decisions made by government. The Malaysian Trade Union Congress (MTUC) is said as the most representative workers’ organization in Malaysia
Premium Trade union Human migration Foreign worker