the brain’s storage systems. Storage – holding onto information for some period of time. Retrieval – getting information that is in storage into a form that can be used. B. Models of memory 1. Models of Memory Information-processing model assumes the processing of information for memory storage is similar to the way a computer processes memory in a series of three stages (encoding storage retrieval) [graphic] Three-Stage Process of Memory Information enters through the sensory system‚
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it will attribute fluency to a specific prior event and therefore will create false familiarity. Post identification feedback gives witnesses that have scarce access to clear memory an external cue to how they are answering questions‚ unlike accurate eyewitness who have stronger access to an internal cue that analyzes an sense of recognition which is different from
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CONSUMER BEHAVIOUR Consumer Behaviour is a diverse field that combines psychology‚ marketing and sociology to study the behaviour of consumers. ADVERTISING AND CONSUMER BEHAVIOUR-: In markets where consumers have many choices‚ advertising can influence the consumer’s choice. Advertising plays a major role to influence consumer’s mind-set and purchasing decision. MEMORY-: Memory is an active‚ constructive process where information is acquired‚ stored and then retrieved for use in decision-making
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Memory Models: An Overview a. Encoding‚ Storage‚ Retrieval (ESR) The encoding‚ storage‚ retrieval model suggests information passes throughout three basic operations- encoding‚ storage‚ and retrieval. First‚ your brain has to encode information into its neural language. After that‚ your brain acts as a hard drive and stores the information. Finally‚ the brain has to draw its information out of storage‚ in a process known as retrieval. For example‚ there would be no point studying for an
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|The persistence of learning over time through the storage and retrieval | | |of information. | |How many steps to the basic memory process are there? What are they? |3; encoding‚storage‚ retrieval | |What is encoding?
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the results of learning are stored for future recall. There are three types of memory‚ sensory memory‚ short term memory‚ and long term memory. The human memory processing system is comprised of an input or encoding stage‚ a storage process‚ and a retrieval process‚ the human memory also tends to forget quite a bit of information. Psychologists have many general principles to help us improve our memory and learning how the memory works will enable us to develop new ways to increase memory recall. One
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7A-Memory outline Memory- Persistence of learning over time through the storage and retrieval of information.Flashbulb memory: a clear memory of an emotionally significant moment or event.Information processing Human memory like a computer 1. Get info into our brain –encoding: processing of info into memory system2. Retain info –storage: retention of encoded info over time3. Get it back later –retrieval: process of getting into out of memory storage Humans store vast amounts of info in
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Chapter 7 * Encoding-entering/getting information into your memory; forming a memory code * Storage- saving information into your memory over time * Retrieval- being able to recall information from memory * Tip- of-the-tongue phenomenon- when you know certain information but have difficulty being able to recall it. * Attention- focusing your awareness to certain thing * Structural encoding- emphasizes the physical structures of a stimulus * Phonemic encoding- emphasizes
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the consumer’s level of motivation to search for knowledge. The elements of consumer learning con… Clues - Cues are the stimuli that direct motives. - Cues serve to direct consumer drives when they are consistent with customer expectations. - Cues mustn’t upset the consumers expectation. The elements of consumer learning con… Response - Consumer reaction to a drive or cue. - Learning can occur even when responses are not overt. The elements of consumer learning con… The elements
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encoding implies that both the ability to store and retrieve information will also improve (Terry‚ 2009). One way to better the encoding process is to engage in or separate the conditions of learning while not changing the conditions of storage and retrieval. This can be applied to the memory test this author participated in described above. Visual encoding took place as I focused on the words and the letters that made up each of the twelve words listed. My auditory system was used when I said the words
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