Business Horizons (2009) 52‚ 357—365 www.elsevier.com/locate/bushor Social media: The new hybrid element of the promotion mix W. Glynn Mangold a‚*‚ David J. Faulds b a b College of Business & Public Affairs‚ Murray State University‚ Murray‚ KY 42071‚ U.S.A. College of Business Administration‚ University of Louisville‚ Louisville‚ KY 40292‚ U.S.A. KEYWORDS Integrated marketing communications; Social media; Consumer-generated media; Promotion mix Abstract The emergence of Internet-based
Premium Marketing Social media Mass media
CHAPTER 5 REVENUES AND MONETARY ASSETS Chapter 5 is about Revenue Recognition and Monetary Assets. There are different criteria used in recognizing revenue depending on the standards the company is using. In general‚ revenues should be recognized when an entity has significantly performed what is required in the agreement‚ full ownership of goods is transferred‚ and services are rendered. The Securities and Exchange Commission (SEC) have identified fraudulent cases where the companies
Premium Balance sheet Debt Asset
QUESTION 3 Does Intellectual Property theft undermine the workings of the free market system? Yes‚ we look first what is Intellectual Property Right (IPR). World Trade Organization (WTO) said IPR are the right given to person over the creations of their minds. They usually give the creator an exclusive right over the use of his/her creation for a certain period of time. Then Free Market is a summary term for an array of exchange that takes place in society. Each exchange is a voluntary agreement
Premium Intellectual property Supply and demand Capitalism
All veterans – living or deceased – should receive the respect and recognition they deserve in return for their service to our country. The Covenant Veteran Recognition Program will provide that salute when it marches forward on Tuesday‚ May 30. Tony Lyle is a member of the Veteran Recognition team‚ a diverse group of hospital staff who’ve worked on this special act of deference for nearly a year. “I’m proud to be part of an organization that strives to recognize and honor the veterans and their
Premium Health care Medicine United States Department of Veterans Affairs
Under the conditions of perfect competition‚ a market will be allocatively effi cient as long as the fi rms in that market produce at the P=MC level of output. Price is a signal from buyers to sellers‚ and the price seen by fi rms signals the marginal benefi t of consumers in the market. If the price consumers pay for a product is greater than the marginal cost to fi rms of producing it‚ then the message being sent to producers is that more output is demanded. In the pursuit of profi ts
Premium Economics
adequate revenue. It is based on this fact that there was the need for the government to levy taxes on the income of the legible citizenry. The Ghana Revenue Authority (Domestic Tax Revenue Division) is charged with that utmost responsibility of levying and collecting taxes on the incomes of individuals such as the Employed and Self-employed‚ (Income Tax)‚ corporate bodies (Corporation Tax)‚ Capital Gains (Capital Gains Tax) and others. Income taxes are different from other sources of revenue in that
Premium Tax Taxation
regards to the cases‚ I can understand that more information may be needed to make a more decisive answer for Carpenter. If the Carpenters deliberately and knowingly damaged the ring‚ then it would become an entirely different scenario as there would be gross or willful negligence. However‚ if the Carpenters truly had no control over the event‚ then‚ in my response‚ casualty loss deductions would be allowed. I would also like to mention that there is a section in the Internal Revenue Code in regards
Premium Management Ethics Law
A Miller Prof. Gould ENG 262 12-3-11 Recognition and Reversal: Othello Aristotle classifies both recognitions and reversals as the greatest point of tragedy in a play or story. Recognitions and reversals are consistently used to develop character‚ advance the plot‚ and get a reaction of pity and fear from the audience. Recognition is the act of realization or knowledge or feeling that someone or something present has been encountered before. Reversals
Premium Iago Truth Othello
example‚ patients CK who lost ability to recognize objects after a car accident performed perfectly on the tasks of face recognition. () Meanwhile‚ many cases of patients who suffered prosopagnosia‚ their ability of object identification remains intact. It suggests there is a double dissociation between face and object recognition. Although it helps us to know face and object recognition may not activate the same region of the brain areas‚ we do not know yet which areas are responsible to them respectively
Premium Brain Psychology Memory
The drug recognition experts(DRE) are certified officers that are trained to determine if drugs are present in the body and if the substance that they have taken impaired them in any way during an incident or altercation. While police and other public service officers are able to perform some tests for alcohol and drug levels. the DRE program investigates whether drugs were involved and what effects they may have caused physically or mentally. By way of the 12 steps of the Drug Recognition Process
Premium Drug addiction Addiction Heroin