Persuasive communication: marketing* MARIE-ODILE TAILLARD The case of Abstract Two of the goals of human communication are: to be understood and to be believed. In persuasive communication‚ both of these acts are fulfilled. Pragmatists have investigated the first goal and how it is carried out‚ while social psychologists have focused on the second goal. This paper attempts to shed new light on persuasion by reviewing work from both fields and sketching the outline of a model integrating
Premium Speech act Pragmatics Illocutionary act
INTRODUCTION Based on the case study that I have read‚ this case study shows the conversation between managers. They are having a conversation between managers at Eckel Industries which is Tom‚ Jim‚ Max and Lynne. They are discussing a few factors that may affect the staff evaluation score. Tom‚ which is the first speaker said that evaluating is a hard process. In which way that‚ emotions can affect the evaluation scores. But according to Jim‚ he state that scales are the problem. This is due to when
Premium Management Emotion Employment
ADVERTISING INDUSTRY Case of Turkey As well known from our History classes advertising dates back to the Christian Era when advertising methods were outside signs which were paintings on the walls of a buildings. Archaeologists have found signs in the ruins of ancient Rome and Pompeii which advertised travelers to go to a tavern situated in another town. In 1440’s invention of a movable-type of advertising or printing press took a big part in advertising development firstly in US. Although expensive
Premium Advertising
Revenue and sales maximization Revenue maximization Maximizing sales revenue is an alternative to profit maximization and occurs when the marginal revenue‚ MR‚ from selling an extra unit is zero. The notion that business firms (especially those operating in the real world) are primarily motivated by the desire to achieve the greatest possible level of sales‚ rather than profit maximization. On a day-to-day basis‚ most real world firms probably do try to maximize sales rather than profit. For firms
Premium Profit maximization Revenue
Omobolanle (Ore) Ogunkanmi Recognition of Deaf People The website deafpeople.com promotes the people active in the deaf community and those who make deaf history. The people recognized do not have to be completely deaf. Hearing people are also recognized which is good because it encourages people to do good deeds for the promotion of deaf history. The website has a brief summary and highlights current day issues of the deaf community but most importantly‚ it has six different categories that focuses
Premium American Sign Language Hearing impairment Deaf culture
Tidewater Equipment Co. Summary John Hildreth was the sole shareholder‚ director‚ and officer HCE‚ Inc‚ a corporation in New Jersey. HCE-NJ began to do business in Maryland in early 1997. According to the Maryland code‚ it is required for foreign corporations to register with the Maryland Department of Assessments and Taxation before doing intrastate business in Maryland‚ and it is required to have a resident agent in Maryland. In February 1998‚ HCE-NJ rented equipment from Tidewater Equipment Company
Premium Corporation United States Virginia
Verizon Communications‚ Inc. has many strengths‚ weaknesses‚ opportunities and threats as an organization. This case analysis will highlight the top three for each category and provide a rational for each factor. The SWOT analysis will serve as a tool for identifying alternative strategies for the organization and help define a 3-year growth plan. Various matrices‚ including a SWOT analysis and a Financial Ratios Analysis‚ will also support specific strategies and long-term objectives. Other
Premium Financial ratio
Case Study Summary Mike Garcia and Jill Hendrickson have been butting heads for months at work. Mike is a manufacturing manager at Auto Safety Products‚ which is a firm in the Midwest that designs and produces automobile seat belts and infant and child safety seats. Jill is a design engineer for the same firm. Top management at their work instituted concurrent engineering‚ a team-based system that integrates manufacturing and design processes. Concurrent engineering is intended to eliminate
Premium Problem solving Team Conflict resolution
seating exactly where you are right now and hearing an inspirational talk from a guest speaker back then. Yes‚ I am but a proud alumna of T. Paez and soon you too will be part of the Alumni. I never really imagined myself addressing you for your Recognition Day. I never thought I could be the right person to inspire you today. Nevertheless‚ here I am‚ years after I made my first wise choice. That choice back in 1981 gave me freedom and life that I have today. Today‚ T. Paez will name those outstanding
Premium English-language films Debut albums High school
CJ Industries Case Study CJ Industries has just been awarded a 5-year contract with Great Lakes Pleasure Boats‚ a luxury and is now trying to decide how to meet the demand of their new client. CJ Industries manufactures all part in-house‚ except bilge pumps. For years‚ CJ Industries has been using Heavey Pumps to meet their demand for bilge pumps. In the past‚ CJ Industries ordered 50 pumps every 4-6 months. With the new contract‚ in order to meet the demand of Great Lakes Pleasure Boats‚ CJ
Premium Pumps Investment Risk