ARTHUR J. KOVER STEPHEN M. GOLDBERG AND WILLIAM L. JAMES CREATIVITY VS. EFFECTIVENESS? AN INTEGRATING CLASSIFICATION FOR ADVERTISING In many agencies‚ advertising creativity and effectiveness seem almost antipathetic. This research explores consumers ’ emotional reactions to help define advertising perceived as both creative and effective. In doing this‚ the article also raises questions about some standard individual measures of advertising response‚ opting in addition for measures of emotional
Premium Advertising
different approvals‚ usually built upon moral preference. Mill is able to categorize every human license into exist internal and external sanctions‚ and believes that it is possible to change your moral selection. External sanctions exist outside of the individual‚ independent of his mind. They may take the form of peer pressure‚ the fear of disapproval‚ or the fear of god. Internal sanctions stem from one’s conscience. These consist of feelings like discomfort or joy when one realizes the consequences
Premium Morality Religion Human
Internal & Managerial Control “Internal (Management) Control is the set of accounting & administrative controls and practices that help ensure that approved and appropriate decisions are made in an organization” * in other words‚ to make sure that the right thing happens and the wrong thing does not happen‚ either purposely or accidentally Why Internal Control? 1. To safeguard the assets against waste‚ loss & misuse 2. Check the accuracy and reliability of accounting data
Premium Management Auditing Audit
Internal Audit Working Paper Physical Plant Audit Page: 8.3.1/1 Evaluate Annual Construction and Major Repair Costs Prepare: KRS Date: 12/08/93 List of Unfinished Projects Reviewer: BMT Date: 12/09/93 Project | Type | BeginningDate(M/YR) | Projected Ending Date(M/YR) | Projected Ending Date(M/YR) | | Wagner Greenhouse | C |
Premium Auditing Internal audit Internal control
CHAPTER 1 The Problem and Its Background Introduction Computer-aided instruction (CAI) is an interactive instructional technique whereby a computer is used to present the instructional material and monitor the learning that takes place. CAI uses a combination of text‚ graphics‚ sound and video in enhancing the learning process. The computer has many purposes in the classroom‚ and it can be utilized to help a student in all areas of the curriculum. Computer-assisted instruction allows the students
Premium E-learning Virtual learning environment Nursing
Metro-Internal Overview of the Current Scenario Week1: Average Team Strength – 12; Average Productivity – 6.5 Week2: Average Team Strength – 10; Average Productivity – 7.2 Learning & Observations: 1) The market as a whole is quite receptive to the Cash & Carry concept saving a lot of effort in terms of making customer calls. 2) There is a major chunk of our prospective customers in the outskirts of the city; but many of them don’t have a valid business licence or don’t have
Premium License Market Productivity
Marketing Effectiveness Analysis – Retail and Non-Profit Sectors Marketing effectiveness is defined as the ability of an organization to reach its marketing objectives while taking into account the organization’s resource constraints. A website ’s marketing effectiveness can be determined by a number of different factors including value proposition‚ segmentation and positioning strategies‚ on-site personalization elements‚ the site’s ability to drive traffic‚ user engagement‚ reassurance
Premium Marketing Non-profit organization Marketing plan
Internal scanning involves looking inside the farm business and identifying strengths and weaknesses and assessing the businesses’ resources and management’s skills. It is part of the strategic planning process. An overview of Strategic Planning for a Farm Business and how internal scanning fits into the planning process is available. Internal business scanning is comprised of the following three categories: 1. Farm Business - What are the unique strengths and limitations of your business? 2.
Premium Management Strategic management Project management
the principles of consumer preference tests * To cite the uses of consumer preference tests * To conduct properly paired preference and preference ranking tests * To analyze sensory data from preference tests PAIREDPREFERENCE TEST Materials: Marshmallow – white (2 brands) Saucers Cups Distilled water Method: A. Sample Preparation and Presentation 1. Prepare the Master Sheet. a. Assign random 3-digit codes. b. Since‚ there are only 2 coded samples per judge;
Premium Preference Sample size Binomial distribution
THERMAL INSULATION MATERIALS Thermal insulation materials are specifically designed to reduce the heat flow by limiting heat conduction‚ convection‚ radiation or all three while performing one or more of the following functions: The main function of insulation is to reduce the heat transfer‚ the insulation material must have the appropriate characteristic to slow down the transport of heat occurred by conduction‚ convection and radiation. Conduction loss in insulation is negligible. There are
Premium Building insulation materials Thermal insulation Heat transfer