Running head: A LITERARY REVIEW OF CELEBRITY ENDORSEMENT Celebrity Endorsement in Mass Media Advertising Brands Celebrity endorsement in mass media advertising has become a very beneficial phenomenon for many countries and has significantly increased in the past decade‚ and should be the main principle of brand communications since it is the key to marketing success. Any product that is displayed in a television commercial or magazine advertisement by a corporation that uses a celebrity or
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Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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The Go-Giver by Bob Burg and John Mann A review of literature Management 6802 The world can sometimes be a selfish place. Increasingly‚ business students are taught that in order to “survive” in business they must be a go-getter. Most young professionals inherit the belief that a business operates only to earn a profit and that they must do what is necessary to be profitable. Unfortunately‚ many professionals live their entire lives believing
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Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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Heart failure (HF) is a progressive disease which affects more than five million Americans (Yancy et al.‚ 2013). HF negatively impacts quality of life and it is associated with frequent hospitalizations and high mortality. Evidence-based practice guidelines aid health care professionals with treatment management and provide pathways to optimize individual patient care. The main goal of treatment is to slow the progression of the disease and control its symptoms. These pathways address all stages
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prevalence has trebled in the last ten years and is expected to be the leading cause of disability and death by 2023.4 The rapid rise in diabetes incidence and prevalence is thought to be due to the rising rate of obesity.5 61% of Australian adults‚ using measured BMI are currently either overweight or obese6 ‚ with younger age groups gaining weight more quickly than previous generations.7 Approximately 32% of Australia’s total burden of disease can be attributed to modifiable risk factors.4 Considerable
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audio conference Types & Teamwork: Working With Different Personality Styles presenTed by A 90-Minute Audio Conference for Administrative Assistants‚ Secretaries‚ and Office Support Staff Featuring diane Moore‚ Editor‚ The Office Professional and Lisa Trudel‚ Career Consultant‚ Office Workers Career Center session Objectives This audio conference will: • Help you to understand how your preferences and work style influence your behavior and communication style in the workplace
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Appendix 2 Literature Review – Childhood Obesity Obesity - Background All of the literature refers to similar statistics regarding obesity. The list below gives some examples of the data available from the different sources. ♦ ♦ ♦ ♦ Obesity has more than doubled between 1990 and 2000 in Britain. One in 10 six year olds (8.5%) are obese. One in six (15%) 15 year olds is obese. If the current trends continue‚ one fifth of boys and one third of girls will be obese by 2020. Obesity is measured using the
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Critical Review of Fichtenau’s The Carolingian Empire: The Age of Charlemagne This is an analytical book review of Heinrich Fichtenau’s The Carolingian Empire: The Age of Charlemagne. It will cover the Fichtenau’s writing techniques and sources he used in developing this fascinating book. Thesis: To better understand the significance of Charles the Great‚ one must first comprehend the unfortunate features challenging Charles during the Carolingian period. This was a quality intention for
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Teamwork: Key to Success Sherry Scott February 3‚ 2015 Teamwork: Key to Success Organizational behavior has been described in many different ways and its sole purpose is to evaluate the impact that individuals‚ groups‚ and even structures have on the human behavior within organizations. It uses a combination of psychology and sociology and how it effects management and communication within the organization. It is critical to the management teams within the organization to help build
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