Literature Review ‘Mobile marketing’ is a dynamic and cutting-edge channel of communication for marketing messages. Before evaluating whether there is a future for mobile marketing‚ it would be sensible to analyse the current literature in this area. To begin with‚ this paper will look into the growth of the mobile phone globally and how the term ‘mobile marketing’ has developed. From here‚ it is important to get an in-depth understanding of how consumers’ attitudes <TO WHAT?> contribute
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Psychology 490 Literature Review October 6‚ 2009 In a study of the relationship between online dating and mating‚ Couch and Liamputtong (2008) performed a study on the use of the internet to meet sexual partners. It was noted that the internet is the most commonly used tool used to find friends‚ romantic and sexual partners. Participants for this study were found online dating websites‚ such as RSVP‚ Adult Play and Date and Find a Date. For inclusion in the study the potential participant
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worldwide and identify common therapeutic areas to allow for focused interventions‚ because off-label drug use can be a measure of the lack of knowledge concerning paediatric treatments. A secondary objective was to provide a brief review of efforts to date. A literature review of articles on off-label and unlicensed drug use in children involving general prescription samples was performed using Medline and Embase : A lack of harmonisation between the evidence‚ the information available to doctors‚ and
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While advancing to college‚ countless students begin to possess habits that have a negative effect on his or her health‚ emotions‚ and relationships with others. These habits include drugs‚ lack of sleep‚ unhealthy eating routines‚ and numerous others. College can be a very stressful environment for students‚ causing them to obtain new habits that are very harmful. Students feel as though these habits will help with the stress in their lives‚ but unfortunately it only makes them sick and harms
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this approach?) Implications (What can be learned from these research findings that will help others) There are many articles that research a broad aspect of study abroad. One paper was done by The Institute for the International Education of Students (IES) entitled “Study Abroad: A Lifetime of Benefits”. They made efforts to explore the long-term impact this experience has on individuals. This IES study looked at the research from a different perspective. Though this study‚ they found out the
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Literature review of strategy implementation and strategy process frameworks Introduction Great strategies are worth nothing if they cannot be implemented (Okumus and Roper 1999). It can be extended to say that better to implement effectively a second grade strategy than to ruin a first class strategy by ineffective implementation. Less than 50% of formulated strategies get implemented (Mintzberg 1994; Miller 2002; Hambrick and Canella 1989). Every failure of implementation is a failure of formulation
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| | Literature Review People do suffer from loss and grief at some point of time. Loss and grief can occur at homes or at workplace but both leave a significant effect on the person. Personal losses may include death of a close one‚ suicide‚ divorce‚ accident etc. Work place loss and grief would take place in case of termination‚ death of a co- worker
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Segmentation Analysis Literature Review To match the needs of costumers‚ consumers and producers‚ not only in case of private people but of businesses or companies‚ target marketing is needed. To obtain the particular market firstly a marketer has to prepare a market research‚ after which he segments the market‚ and then targets a single segment or series of segments‚ and finally positions within the segment(s). From these processes‚ I have chosen Segmentation Analysis as the topic of this essay
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International Journal of Business and Management August‚ 2008 Projects and Their Management: A Literature Review Guru Prakash Prabhakar Bristol Business School University of the West of England Coldharbour Lane‚ Frenchay Campus Bristol- BS16 1QY‚ UK Tel: 44-117-328-3461 E-mail: guru.prabhakar@uwe.ac.uk Abstract Over the years and more importantly in the recent past projects have been used as a delivery mechanism to do business and accomplish objectives. No wonder it has become
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Literature Review How does exposure to violence relate to violent crimes in American society? Exposure to violence can encompass three of our senses. We will see it‚ hear it and unfortunately touch it as well. Most of our exposure will come from seeing and hearing. We watch movies‚ television we experience violence in our homes‚ schools‚ workplace or simply being out and about‚ we may experience some sort of violence. The majority of us experience violence and abstain from it as best we can while
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