LECTURER: DR MAMIMINE ASSIGNMENT 1 Conduct a five page Literature Review on the following topic “Sales promotion and Organisational Effectiveness in the beverage industry in Zimbabwe” Objectives of the research study To see how much the promotional activities are successful in popularising the Coca Cola and pulling the consumers towards the company. To compare the effectiveness of Coca Cola promotional activities with other beverage companies in Zimbabwe.
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Writing a literature review The overall purpose of a literature review is to demonstrate a knowledge of the existing body of research in a particular topic area. In other words‚ it retrospectively undertakes a critical analysis of the pros and cons of existing important studies and research and shows which issues require new or further study – how the body of knowledge could be improved. As such‚ it is a useful way of arguing for new research to be done - for example‚ as part of a proposal for
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Review of Literature The Concept of Universal Banks and Status of Philippine Banking System Based from the Republic Act No. 8791‚ “Banks” shall refer to entities in the lending of funds obtained in the form of deposits. One of the classified banks is universal banks. In accordance with Zafar (2012)‚ universal bank‚ in a general perception‚ is a financial institution offering commercial as well as investment banking services which also include services related to savings‚ loans and investments.
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Busi 600 Literature Review Andrew Fagan Liberty University Professor Erickson Abstract The literature research reviewed in this paper attempts to address the topic of strategy implementation. The paper tries to establish an academic case for previously researched material on this subject by reflecting on the diverse views published in the literature. The different views expressed combine to formulate research to establish relevance as well as importance in this step of the Strategic Management
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1 Grade Level Retention: What are the Perceptions and Effectiveness of the Practice? Anthony A. Hoffmeyer Liberty University GRADE LEVEL RETENTION 2 Abstract Retaining a child at grade level has become popular due to the emphasis on accountability and standards in elementary education. This literature review provides a critique of the research examining the academic and socioemotional
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Literature Review Understanding CPI has always been an area of interest in theoretical as well as empirical economics research around the world .There are several factors that effect the prices of goods that are included as a part of the ‘ basket of goods’ that is used to determine the CPI. These goods mainly include the items that are used everyday by a consumer. These include bothf ood and non food items such as wheat‚ rice‚ clothing‚ shelter‚ fuels‚ and other goods and services that consumers
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Guide to Writing the Dissertation Literature Review Justus J. Randolph Walden University Writing a faulty literature review is one of many ways to derail a dissertation. This article summarizes some pivotal information on how to write a high-quality dissertation literature review. It begins with a discussion of the purposes of a review‚ presents taxonomy of literature reviews‚ and then discusses the steps in conducting a quantitative or qualitative literature review. The article concludes with a discussion
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through the provision of information to consumers about their offerings as a means of persuasion and to affect their buying behavior (Shimp & Andrews‚ 2013). As society continues to develop into the digital age‚ many studies have highlighted the effectiveness of social media as a marketing communications tool. Social media‚ although relatively new‚ is one of the many tools in which marketers can engage with consumers by leveraging on social networking sites where consumers are increasingly present
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behaviour‚ such as alcohol fuelled violence. This literature review will explore the academic readings‚ that help assist identity key issues relating to a criminology perspective of alcohol related problems. Ergo‚ based on past research from the academic readings this literature review will explore prevention strategies that help reduce social harm to the individual and the community‚ and also the consequences that alcohol can lead to. Also‚ this literature review‚ has identified gaps within the academic
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communication. This literature review aims to highlight the process of learning English as Foreign Language as well as highlight the inhibitors for both fluency and accuracy in this process. It brings forward to limelight the ways in which EFL students can improve these two linguistics features to enhance their English oral proficiency. Acknowledgement My acknowledgement and appreciation for the guidance and direction of Professor Debbie Jefferson in the preparation of this literature review. I recognize
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