LITERATURE REVIEW Table of Contents Page • Marketing as a management Function 3 • Integration of marketing Function 7 • Changes in Business Environment 10 • Marketing Challenges 15 • Bibliography 21 Marketing as a Management Function Marketing as a management function which in its simplest term refers to the basic functions of management namely planning‚ organizing‚ leading and controlling (POLC). These four functions are necessary for the achievement
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Literature Review Functionalist‚ Emile Durkheim‚ was one of the first sociologists to study the issue of suicide and this work has become known worldwide. Many have either refined his work or criticized it. Although Durkheim’s book Suicide: A Study in Sociology (1970) focused on suicide rates in some European societies‚ he was able to distinguish four types of suicide and he spoke about the type of person who would commit suicide. Two of the types of suicides Durkheim defined occurred in industrial
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Acceptance of Electronic Tax Filing System LITERATURE REVIEW Governments around the world are started relying on e-government system such as e-filing system to improve their efficiency and effectiveness in tax return. The number of literatures is getting more on e-filing system. According to Azmi and Bee (2010)‚ Azmi et al. (2012)‚ Fu et al. (2006)‚ Schaupp et al. (2010) and Suhani Anuar and Radiah Othman (2010)‚ they assessed the acceptance intention of the e-filing system by using Technology Acceptance
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REVIEW OF LITERATURE CUSTOMER SATISFACTION Customer Satisfaction‚ a business term‚ is a measure of how products and services supplied by a company meet or surpass customer expectation. It is seen as a key performance indicator within business and is part of the four perspectives of a Balanced Scorecard.In a competitive marketplace where businesses compete for customers‚ customer satisfaction is seen as a key differentiator and increasingly has become a key element of business strategy.There is
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CHAPTER 2 LITERATURE REVIEW 1. Introduction In this chapter various related literature and research pertaining to this research will be presented. It addresses the views and effect of using extensive reading method to improve comprehension and motivates reading. 2. Related Literature Up until now there is still no definite definition for ‘reading’ as Criscuolo (1973) says “There is no exact definition for reading’. Another view‚ Alderson and Urguhart (1984) in Fauziah Hassan HBET3203
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1 INTRODUCTION 1.1 Background of the Problem Nowadays‚ computerized system is the main tool that will help to lessen the work and improve data integrity. Working in a company that has no system takes a lot of time and effort to retrieve the data that they want because the large part of the process of the business is manual. MIS (Management Information System) Office is divided into three (3) sections: Systems Development and Administration Section‚ Network and Technical Maintenance Section
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the amount of inventory on hand‚ which is costly‚ but may benefit from volume discounts. Frequent orders are costly to process‚ and the resulting small inventory levels may increase the probability of stock-outs‚ leading to loss of customers. In principle all these factors can be calculated mathematically and the optimum found. A second issue is related to changes in demand (predictable or random) for the product. For example having the needed merchandise on hand in order to make sales during the appropriate
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AUTOMATED SALES AND INVENTORY SYSTEM OF BISU CLARIN BUSINESS CENTER ______________ A Thesis Presented to the faculty of the Computer Science Department BOHOL ISLAND STATE UNIVERSITY Clarin Bohol ______________ In Partial Fulfillment Of the Requirements for the degree of Bachelor of Science in Computer Science By: Sendrijas‚ Irish P. Socorin‚ Margelyn T. Memoracion Dian Mark L. Daryl Valdez Adviser CHAPTER 1 THE PROBLEM AND ITS SCOPE INTRODUCTION Rationale Man has come along his way in doing
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REVIEW OF RELATED LITERATURE The bilimbi‚ Averrhoa bilimbi‚ L.‚ (Oxalidaceae)‚ is closely alliedto the carambola but quite different in appearance‚ manner of fruiting‚flavor and uses. The only strictly English names are "cucumber tree"and "tree sorrel"‚ bestowed by the British in colonial times. "Bilimbi" isthe common name in India and has become widely used.Bilimbisare all much the same wherever they are grown‚ but P.J.Wester reported that a form with sweet fruits had been discovered inthe Philippines
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Is It Time for a New Sales System? ABC Hotels (Private) Limited A. A. Name Aaaaaaaaaa 18 November 2013 Executive Summary This project proposal describes a technical and management approach for implementing a new sales system for ABC Hotels (Private) Limited. As the company have difficulties in running the old system and it was not up-to-date‚ the new sales system is highly recommended. Total project duration will be 3 months including analyzing designing‚ testing
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