Brand equity Brand equityis a phraseused in the marketing industry which describe the value of having a well-known brand name‚ based on the idea that the owner of a well-known brand name can generate more money from products with that brand name than from products with a less well known name‚ as consumers believe that a product with a well-known name is better than products with less well known names.[1][2][3][4] Another word for "brand equity" is "brand value". Some marketing researchers have
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Absence seizures are a brief loss of awareness‚ sometimes mistaken for daydreaming. They can happen very often and can affect attention‚ learning and memory. There are a few different ways that scientists use to examine the brain while absence seizures are present. This article explored the insights of EEG-fMRI studies into the mechanisms of AS and considered how the DMN or default brain network ( which is a network of interacting brain regions known to have activity highly correlated
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Literature has supported that generally an individuals’ sense of self and relationships are intertwined due to their reciprocal‚ transactional nature. People’s interpersonal relationships become part of their self since they store mental representations of
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1. Critical Appraisal of 24 References 1.1. Reference 1 (Blanck et al.2007) Factors Influencing Lunchtime Food Choices among Working Americans. Summary Various factors affect the food choice of consumers. The literature aforementioned aims to determine the factors that will influence lunchtime choices among working Americans. The main methodology used is by surveys‚ of which the participants were selected via sampling. The variable definitions asked included the respondent’s age‚ weight
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PUBLIC FINANCE IN THE PHILIPPINES: A REVIEW OF THE LITERATURE By ROSARIO G. MANASAN March 1981 Philippine Institute for Development Studies _________ The views expressed in this study are those of the author and do not necessarily reflect those of the Institute. ABSTRACT It is the objective of this paper to take the initial step in bridging the gap between public finance and policy making in the Philippines by reviewing the existing literature on this subject. For purposes of the
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Valuation of equity Example based on dividend discount model : Vardhman limited’s earnings and dividends have been growing at a rate of 18% per annum. This growth rate is expected to continue for 4 years. After that the growth rate will fall to 12 % for the next 4 years. Thereafter‚ the growth rate is expected to be 6 % forever. If the last dividend per share was RS. 2.00 And the investor’s required rate of return on verdhman’s equity is 15% what is the intrinsic value per share? Step 1: the
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Introduction: The topic that was chosen for the ceremony or ritual was the faith of Christians to be baptised. In this review six different author’s opinions will be compared‚ as a result to find out and to explain what it means for Christians to be baptised in water. This review will also indicate where the ceremonies take place and also who would attend this ceremony for example the leaders in the churches and also the congregation people that is part of the Christian faith. According to (Montague:
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(Lit Review) Several studies have shown the importance of strategic communication in an organization. According to “The Strategic Communication Plan‚” written by Chris Hoover‚ “Strategic communication entails packaging a core message that reflects an agency’s overall strategy‚ values‚ purpose‚ and mission to persuade key stakeholders and enhance positioning.” Strategic communication is a process that involves much more than merely communicating with a co-worker. There are several steps in implementing
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Marketing research I have chosen the market research because it is the very first step of most economical process. Philip Kotler (1994) define the marketing research as “function that links the consumer‚ customer‚ and public to the marketer through information-information used to identify and define marketing opportunities and problems; to generate‚ refine‚ and evaluate marketing actions; to monitor marketing performance; and to improve understanding of the marketing process. Marketing research
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Change‚ second edition. Burnes‚ B. (2004) Kurt Lewin and the planned approach to changeA re-appraisal‚ Journal of management studies 4(6) 979-1002. Burnes‚ B. (2005) Complexity theories and organisational change‚ International Journal of management reviews 7(2) 73-79. Feldman‚ M. (2000) Organisational routines as a source of continuous change‚ Organic Science 11(6) 611-629. Graetz‚ F. (2002) Strategic change leadership‚ Management decision 38(8) 550-562. Houchin‚ K. and MacLean‚ P. (2005) complexity
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