returns on investment (Bezjian-Avery‚ Calder & Jacobucci‚ 1998). However‚ in contrast to this‚ other studies suggest that social media is still limited in its power to be used as an effective marketing tool (Schultz & Peltier‚ 2013). Through out the review‚ the views on the effectiveness of the marketing communications tool will be presented while highlighting the supporting and opposing arguments. Social media can
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Student Number: S2880936 Name: Wan-Pin Wang Title: Assignment 1-Literature review- why people not participate in physical activity? People are less willing to participate in physical activities after they get married. The most common three reasons that why married men not participate in physical activities are: time‚ motivation‚ and age. “Married people are often older and have more responsibility for children and other factors; it could be these responsibilities which are curtailing their activity
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Business Horizons (2011) 54‚ 105—113 www.elsevier.com/locate/bushor The early bird catches the news: Nine things you should know about micro-blogging Andreas M. Kaplan *‚ Michael Haenlein ´publique‚ F-75011 Paris‚ France ESCP Europe‚ Avenue de la Re KEYWORDS Web 2.0; User-generated content; Social media; Micro-blogging; Twitter; Ambient awareness Abstract Micro-blogs (e.g.‚ Twitter‚ Jaiku‚ Plurk‚ Tumblr) are starting to become an established category within the general group of social media.
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Literature Review Mr CRM in Entertainment Services: A Comparative Study Between Inox and Adlabs . The major objective of this research was to determine the factors that constitute the base of customer relationship management (CRM) with respect to two multiplexes in Indore city (Inox and Adlabs). The results of this study can be of use for multiplex as well as single-screen theatres. It can also be perceived as a comparison of multiplex theatres vis-à-vis single-screen theatres. Customer Relationship
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LITERATURE REVIEW 2.1. Concepts 2.1.1. Marketing Strategy Marketing strategy is a long-term course of action designed to optimize allocation of the scarce resources at the disposal of a firm in delivering superior customer experiences and promote the interests of other stakeholders. Scarce resources include monetary capital‚ human capital‚ technology‚ time. Beside‚ Marketing strategy is intimately tied with strategic planning – the process of creating a firm’s strategy. However‚ marketing strategy
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Are cell Phones a Health Hazard? With the increasing of mobile phones’ functions‚ people rely more and more on them. The lower price also enables the mobile phone to become people’s daily necessity. Now even many students have their own mobile phone. People began to worry about the cell phone which will do harm to our health. But why people become worried about that? There are some speculates that cell phone might potentially threaten human being’s health. Mobile phones can emit radiofrequency
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In the articles Is junk food really cheaper by Mark Mittan‚ and gap in diet between wealth and poorest americans doubles‚ study finds by Tracie McMillan we see how lack of money is an issue to obtain healthy foods in the poorer communities. Meanwhile in wealthy communities it is not as difficult for a family to access healthy foods. In Tracie McMillan the articles states that “All parents are interested in feeding their families healthy meals‚ price is a concern for low income families.” The ideal
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Contemporary Issues in Food and Nutrition for Adolescents The importance of establishing health promoting practices during childhood and adolescence has long been recognized by nutritionists and other health professionals. The purpose of this paper is to investigate further the issues relating to adolescents’ diets and contributing factors. Contributing factors include the increase of fast food consumption‚ unconventional meal patterns and lack of exercise. During adolescence‚ the influences on
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Junk food – killing you with kindness While the public much concerns about AIDS and avian flu. I want to talk about the other very serious but easily neglected health issues‚ which are obesity‚ cardiovascular diseases‚ and cancers. All of these are completely preventable for at least 95 percent of people just by changing diet. And I am not going to talk too much about how to change your diet and lifestyle as everyone knows that. I am trying to persuade you to stop eating junk food by figures and
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3.0 LITERATURE REVIEW The system in study is a management information system which is to be used to facilitate information capturing‚ processing and storage. The following are some of the definitions of Management: • Organization and coordination of the activities of an enterprise in accordance with certain policies and in achievement of clearly defined objectives. Management is often included as a factor of production along with machines‚ materials‚ and money. According to the management
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