significant interest from both academicians and practitioners‚ customer relationship management (CRM) remains a huge investment with little measured payback. Intuition suggests that increased management of customer relationships should improve business performance‚ but this intuition has only inconsistent empirical or real world support. To remedy this situation‚ this study identifies a core group of expected CRM benefits and examines their ability to increase a firm ’s value equity‚ brand equity and
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LITERATURE REVIEW Semiotics is an important concept when it comes to studying media and communications because we use signs whether it is seen‚ heard or felt in order to communicate. Umberto Eco (1975‚ p.7) defines semiotics in a broad sense that it is ‘concerned with everything that can be taken as a sign’ however it is unclear specifically what a ‘sign’ is‚ Daniel Chandler (2007‚ p2) elaborates further on Eco’s definition by stating that semiotics is ‘anything that stands for something else’.
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Optimal CRM Implementation Strategies Seung Hyun Kim Department of Information Systems‚ National University of Singapore‚ Singapore 117417‚ kimsh@comp.nus.edu.sg Tridas Mukhopadhyay Tepper School of Business‚ Carnegie Mellon University‚ Pittsburgh‚ Pennsylvania 15213‚ tridas@cmu.edu A lthough companies have spent a great deal of money to adopt CRM (customer relationship management) technologies‚ many have not seen satisfactory returns on their CRM implementations. We study optimal CRM implementation
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A Literature Review on International Business Introduction Engaging in international business is one of the most important factors that a businessman must consider in order to gain more financial strength and stability for his company. One reason of investing to other countries provides a much larger opportunity for growth. But the success of a business also depends on choosing the right country to transact with‚ and having the ability to negotiate with that country in terms of their rules and
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LITERATURE REVIEW: MOBILE PHONES AND ITS USAGE Today‚ mobile phones are very common and prevalent in our society. Human relationship and mental concentration are now replaced by electronic connections.Mobile phones have become a necessity and this industry is taking every one’s mind by storm. This technology brought many facilities with it i.e. convenience‚ ease of usage‚ accessibility because of which people gets connected with each other in case of emergency‚ can enjoy music‚ can carry it anywhere
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Literature review: To explore the seriousness of maid abuse‚ the problems faced by domestic workers‚ as well as the effectiveness of governmental policies Introduction The problem of maid abuse has been around for a long time‚ and is no longer new to us. There have been several cases of extreme maid abuse shown in the news through the years. The debate has been further sparked up by the case of Ng Hua Chye‚ a 47-year-old male tour guide‚ who was sentenced to more than 18 years ’ jail and 12
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and that social processes are best to be studied when change is introduced to observe the effects of these. Furthermore‚ It makes use of a cyclical approach in order for an initial holistic understanding of a social setting. The action research literature has strongly challenged the character of positivism. It is believed that this type of research is derived from a different ontological basis; it tends to a humanistic social practice rather than a traditional natural science. Lewin started with
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Various studies have shown the importance of phonological structure of words‚ often referred to as phonological awareness. According to Snow‚ Burns‚ and Griffin (1998)‚ phonological awareness is the ability to attend explicitly to the phonological structure of spoken words‚ rather than just to their meanings and syntactic roles. Children who exhibit low phonological awareness are at even further risk for developing difficulties while reading (McDowell et al.). These researchers explored the correlation
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attributable to low FV consumption. Inadequate FV intake in Australia is thought to be responsible for 2.1% of the overall burden of disease.10 Increasing individual FV intake could reduce the burden of cardiovascular disease by 31%.11 In particular reviews of studies have indicated that FVs reduce the risk of developing cancer12; cardiovascular disease13 and obesity.14‚15 A meta-analysis of studies investigating FV intake and the incidence of type 2 diabetes indicated no significant benefits for increasing
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Video Game Literature Review Violent video games are said to have a negative effect on those who play them‚ but there is also the debate that violent video games help those who play them rather than hurt them. There is a rating system that separates games into groups from games for everyone all the way to games that can only be bought if you ’re eighteen and older. The main questions with this rating system seem to be‚ "Where do we draw the line‚" and "Who draws the line?" All to often younger
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