"Review of literature on consumer preference" Essays and Research Papers

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    What is a literature review? The aim of a literature review is to show your reader (your tutor) that you have read‚ and have a good grasp of‚ the main published work concerning a particular topic or question in your field. This work may be in any format‚ including online sources. It may be a separate assignment‚ or one of the introductory sections of a report‚ dissertation or thesis. In the latter cases in particular‚ the review will be guided by your research objective or by the issue or thesis

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    Literature Review These sources discuss causes and effects of the Great Depression which happened around the 1929 until mid-1930. Here‚ the authors analyses and mentions some of the causes and effects of this depression that affect not only the United States but other countries as well. It will also be review some statistics and facts originated by the Great Depression. Source: Gay‚ E.F.‚ 1932. The Great Depression. Foreign Affairs‚ 10(4)‚ pp. 529-540. The author mentions and describes that

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    Literature Review Assignment The primary purpose of this assignment is to help you understand that the literature review is an integral part of any research project and how it lays the groundwork for the investigation you will do. Quoting from Hart (1998‚ p 13)‚ Sekaran and Bougie (2013) define a literature review as‚ …the selection of available documents (both published and unpublished) on the topic‚ which contain information‚ ideas‚ data and evidence written from a particular standpoint to fulfill

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    Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay

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    Literature Review on Childhood Obesity By: Obesity is a growing problem among U.S. children. In 1994‚ one in five children between the ages of 6 and 17 was overweight. This is double the rate of 30 years ago (National Center for Health Statistics‚ 1999). This adverse trend has potentially profound effects on children’s health‚ including their long-term health. The terms "obese" and "overweight" often are used interchangeably. Technically‚ "obesity" is the upper end of "overweight

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    LITERATURE REVIEW Definition of ’Brand Awareness ’ The likelihood that consumers recognize the existence and availability of a company ’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product. Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in

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    products widely used in the households of every other city and some of the rural parts in India. These products (Consumer Durables) have significance due to huge demand for it in an ever growing sector – Retail Industry‚ here in India it is booming due to various reasons. Economic development‚ stable income‚ higher disposable income has resulted into increase in spending power of the consumer‚ liberalization has also affected the growth in tremendous way as it has relaxed the norms and regulations and

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    Why write a literature review? New discoveries don’t materialise out of nowhere; they build upon the findings of previous experiments and investigations. A literature review shows how the investigation you are conducting fits with what has gone before and puts it into context. A literature review demonstrates to your reader that you are able to: Understand and critically analyse the background research Select and source the information that is necessary to develop a context for your research It

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    Mining Existing Literature Research Dissertation One: Topic: Mentoring and Standardized Achievement of African American Males in the Elementary and Middle Grades Chapter Two: Literature Review I. Review of the Literature: An Overview A. Mentoring of African American Males 1. Definition of Mentoring 2. Benefits of a Mentoring Program B. Mentoring as an Intervention Program 1. Social Skills 2. Career Opportunities 3. Study Habits II. Evaluation of Mentoring

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    How to resolve Conflict Conflicts may be solved using three simplified ways: 1. The win-lose method - The protagonist assumes an ether I lose or I win attitude. Explanation: the win-lose method is a kind of method in resolving a problem or case wherein‚ one party will have the possibility of winning the case or they will lose on the case. 2. The win some–lose some method - One party attempts to get the most of the other using the primary tactical work of bargaining. -

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