IMC approach has received almost instant recognition at the end of the 1990s‚ as a result of the existing trends to reduce the budget allocated to mass advertising campaigns and to concentrate on segmented or personalised communication with final consumers. The increased fragmentation of media and customers‚ as well as the revolution introduced in mass communication by the new communication channels – internet and mobile communication technologies – has created the need for a new approach to marketing
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religion in such forms as anthropology and ethnology. This can add to the history of religion in theatre further ignoring atheism. Park Honan in "Theatre and Religion: Lancastrian Shakespeare/Region‚ Religion and Patronage: Lancastrian Shakespeare‚" reviews two books comparing Shakespearian theatre to theories of religion. This could be helpful to add to the history of arising atheism and its association to theatre and performance. Shakespeare‚ as many like to study‚ uses much religious morality as he
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Analgesic and Sedative Effects of Dexmedetomidine in Burn Patients: A Literature Review It is a well-documented fact that patients with severe burn injuries experience continuous blood loss in the treatment process. With major burn injuries‚ patients may experience acute anemia‚ which occurs primarily from the surgical administration of the burn wound‚ anemia of critical illness‚ and iatrogenic blood loss. Burn patients may experience repeated painful techniques like dressing changes‚ which require
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LITERATURE REVIEW Title: Consumer Attitudes towards Mobile Advertising The advertising industry is a lucrative business in Malaysia (Kwek‚ Tan & Lau‚ 2010). According to Yuqing and Guangjun (2010)‚ mobile marketing increases quickly because of the popularity of smart portable devices and advances in wireless technologies. Besides that‚ the study of attitudes toward advertisements is one of the important concepts in research on marketing and information systems (Blanco‚ Blasco & Azorín
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INTRODUCTION Cinemas are the central spot of people’s visual entertainment‚ acting as the medium between the art of movie directors and the audiences seeking the getaway from real world reality. It is at the cinema where people enjoy themselves by watching movies that they may find interesting initially regardless of the language‚ locality or storyline‚ as long as that one particular movie is intriguing enough to make them go to the cinema to get their movie-o-meter filled with appealing crafts
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Globalisation: Definitions and Perspectives (Composed by Eric Beerkens‚ 2006) Globalization refers to all those processes by which the peoples of the world are incorporated into a single world society‚ global society (p.9). Albrow 1990 Globality is supplanting modernity (p. 4) Albrow 1996 The world economy has become so highly interdependent as to make national independence an anachronism‚ especially in financial markets. The interdependence is driven by science‚ technology and economics -
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Gale Opposing Viewpoints in Context "Blood Alcohol Concentration." Chaves County DWI Program. University of Indiana‚ 2006. Web. 10 Apr. 2011. "Drunk Driving." Issues & Controversies On File: n Friedman‚ Lauri S. Drunk Driving: an Opposing Viewpoints Review. Detroit‚ MI: Greenhaven‚ 2008. Print. Hanson‚ David J Lightner‚ Candy. "Campaign to Eliminate Drunk Driving." Mothers Against Drunk Driving. 2011. Web. 01 Apr. 2011. Saunders‚ Carol Silverman Sutton‚ Amy L. "Drinking and Driving." Alcoholism Sourcebook
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Global warming and how thunderstorms and floods effect agricultural growth. Thunderstorms and flooding effect how and what we eat everyday because of the cost. Once global warming is under control‚ the cost to create food will be reduced immensely. This is important because of poverty that has been created because many different nations are not able to feed their people. The authors describe how the absence of water effects the growth and how drought effects feeding people in that area and the
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Abstract Cultural leadership is a diverse subject to touch upon. This aspect of leadership is constantly growing and changing. People should not look into cultural leadership with biased opinions. Dividing cultural leadership into sub groups just gives people an opinion on how to look at people differently. Cultural leadership should be looked at as a whole‚ as we are one‚ working together‚ with the same goal - to be successful. Cultural leadership profiles are used to classify what followers expect
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DARMOE‚ PHD DATE: 21-DEC-2012 STUDENT: FELIX MAWUSI KUWORNU MBAE 11050219 TOPIC THE RISK ASSOCIATED WITH BUSINESS: A REVIEW OF LITERATURE LITERATURE REVIEW Being an entrepreneur and operating a business involves accepting risk. Business Owners are exposed to two primary kinds of risks: Financial risk and Business risk (Oscar Guzman). Financial risk‚ as defined by chron.com is the
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