Literature Review on Marketing Strategies Posted on December 22‚ 2011 by bernard Leave a comment Research conducted by Cuthbertson & Bridson (2006) highlights the specific marketing strategies employed by retailers to increase customer loyalty. The research presents the internet as a potential medium of driving loyalty in the consumers. Fiorito & Laforge (1984) on the other hand have conducted a research on smaller retailers and what kind of marketing strategies they have employed to stay
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Literature Review If you believe everything you read‚ better not read. (Japanese Proverb) [pic] What is a literature review? A literature review is an account of what has been published on a topic in the past. Its purpose is to inform the reader what has been established about a topic and what the strengths and weaknesses are. A literature review must be defined by a guiding concept and should not be a list of all the material that you can find (Porter‚ S. 2008‚ p.49). What is
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industry too‚ especially in the upper-class and boutiques hotels area of the market. With hotels always lagging behind other sectors in adopting new IT systems ( PLUGGED IN‚ 2009; Buick‚ 2003)‚ keeping the pace with customers’ demands becomes a pressing issue to hospitality providers. This problem is acknowledged by the players in the industry‚ being debated in trade-specific publications‚ conferences and academic literature. There are two sides of the use of technology in hotels: “back of house” systems
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Literature Review Assignment The primary purpose of this assignment is to help you understand that the literature review is an integral part of any research project and how it lays the groundwork for the investigation you will do. Quoting from Hart (1998‚ p 13)‚ Sekaran and Bougie (2013) define a literature review as‚ …the selection of available documents (both published and unpublished) on the topic‚ which contain information‚ ideas‚ data and evidence written from a particular standpoint to fulfill
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Running head: LITERATURE REVIEW 1 Literature Review and Conceptual Framework Juvenile Diversion Programs/IPS Julie I Carter
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write a literature review? New discoveries don’t materialise out of nowhere; they build upon the findings of previous experiments and investigations. A literature review shows how the investigation you are conducting fits with what has gone before and puts it into context. A literature review demonstrates to your reader that you are able to: Understand and critically analyse the background research Select and source the information that is necessary to develop a context for your research It also:
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WASHINGTON Psychology Writing Center 3937 15th Avenue NE Box 351525 Phone: 206.685.8278 psywc@u.washington.edu http://depts.washington.edu/psywc/handouts.shtml Writing a Psychology Literature Review There are two main approaches to a literature review in psychology. One approach is to choose an area of research‚ read all the relevant studies‚ and organize them in a meaningful way. An example of an organizing theme is a conflict or controversy in the area‚ where you might first discuss the studies
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The Marketing Review‚ 2002‚ 2‚ 319-355 www.themarketingreview.com Pachauri Moneesha Pachauri1 Nottingham University Business School Consumer Behaviour: a Literature Review In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described in this article‚ a set of dimensions can be identified in the literature‚ which can be
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How to do literature review? My suggestion is the following steps 1) Source: Search for the academic papers by either (1) Web of Science or (2) Google Scholars. (see the last page) 2) Try to identify the papers that are either (1) very relevant‚ or (2) slightly relevant but important. You can read only the abstract to find out whether a paper is relevant or not. 3) A paper is important when: a. Published in top journals. See Page 2. b. Famous authors or authors working at top
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topic or field of the literature review article The article is called Dividend policy: A review of Theories and Empirical Evidence. In this article‚ the main theories on dividend policy are described and their credibility is evaluated. Connection between the reviewed paper and my research proposal According to my research proposal‚ the master thesis topic will be “Comparative analysis of companies’ dividend policy: international perspective”. Therefore‚ the literature review on dividend policy
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