Mobile Commerce: Literature Review Dr. Sudha Singh ( Associate Professor‚ PG Department of Computer Science and Engineering‚ BCET‚ Durgapur.) The m-commerce (MC) is an evolving‚ dynamic‚ unique and rapidly changing business opportunity with its own characteristics and concept (Lindsay‚ 2000). Many industry experts believe that m-commerce is a sleeping giant whose time has yet to come (Buhan‚ 2002). E-commerce benefited many organizations by reducing supplier cost and increasing profit. E-commerce
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Characteristics of successful entrepreneurs 3. McGregor’s view was that theory X amounted to “treating people as children”. Should we deduce from this that a Theory X approach on part of teachers will produce the best results in the classroom? (10) Firstly‚ Theory X managers assume a number of things about the workers: they assume they don’t want to work‚ lack ambition and discipline is essential to make them work. For these reasons‚ the leadership style of theory X managers is autocratic- orders
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Role of Marketing Research 1. To provide information to decision makers in the marketing department of an organization 2. Types of decisions – 1. Strategic and 2. Tactical 3. Strategic Decisions- Related to Segmentation of the Market‚ Target Market Selection‚ and Positioning of the Product 4. Tactical decisions- Related to the 4 Ps of marketing – Product‚ Pricing‚ Promotion and Place (distribution) LEVEL 1 (Strategic) Marketing Strategy Segmentation Target Market Selection Positioning
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Write a literature review on the relationship between inequality and a social problem. This essay is going to give an overview of the book The Spirit Level (Wilkinson and Pickett) outline the arguments and main findings as well as critically analysing the sources and methods used. With using one specific chapter from the book‚ (mental health) this essay will again identify and analyse the findings and methods of research used comparing other sources of research and the reliability of the findings
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Workplace Lack of Diversity Literature Review Introduction Being employed is a life experience which everyone wishes they could experience. Being employed allows an individual prospect of belonging‚ gratitude and allows them to build their self worth. People who have low self esteem believe that they are less fortunate in obtain employment then others. There are many obstacles that the mentally ill experience when trying to again employment. After conducting this research I have located sources that
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MARKET RESEARCH 2 ASSESSMENT 2 1 - WHY SHOULD AN ORGANISATION CONDUCT MARKETING RESEARCH? An organization must do a marketing research is to identify and assess how changing elements of the marketing mix impacts customer behavior. Marketing research is the systematic gathering‚ recording‚ and analysis of data about issues relating to marketing products and services. 2 - LIST AND DESCRIBE THREE SOURCES OF EXTERNAL INFORMATION. An external source of information is concerned with what is happening
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Literature Review Music has always played an important role in the communication of culture. In the Caribbean people listen to many genres of music‚ but dancehall is the most prevalent. The Trinidad Express (2013) states that‚ “Jamaican dancehall music dominates the airwaves of the Caribbean.” It is heard frequently through various means which causes children to be immensely affected. They highly esteem dancehall artists and view them as role models. Therefore they learn from what their role models
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BUSI610-D01 Organizational Design & Business Ethics: A Literature Review Liberty University Online Dr. Maddox May 9‚ 2014 Abstract A review of the current literature regarding business ethics was conducted analyzing scholarly peer-reviewed articles about business ethics and their relation to leadership‚ managerial decision making‚ corporate social responsibility and overall corporate structure. Increased corporate scandals and the discovery of a rise in unethical business practices have thrown
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Strategic Marketing Concepts 2012 Literature Review Lecturer: Fiona Browne Topic & Industry: Factors influencing effective advertising in the sports industry Name: James Logue Student Number: P09011581 Signed: Date: of November 2012 Executive Summary: Football isn ’t a matter of life and death. It ’s more important than that (Bill Shankly‚ former manager‚ Liverpool FC). Pick up a newspaper‚ any newspaper and count the pages given over to reporting‚ advertising
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CHAPTER II Travelling Uncharted Waters? REVIEWING THE LITERATURE 2.1 Introduction: Storm in a teacup This part of my research journey was fraught with anxiety‚ distress and a sense of being lost. Reviewing the literature became my own storm in a teacup‚ as I found myself dizzily spiralling‚ being flung between not knowing on the one side‚ on the verge of knowing at the other‚ yet continuously feeling out of control‚ not being here nor there ... caught somewhere between locating
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