LITERATURE REVIEW Definition of ’Brand Awareness ’ The likelihood that consumers recognize the existence and availability of a company ’s product or service. Creating brand awareness is one of the key steps in promoting a product Brand Awareness is the extent to which a brand is recognized by potential customers‚ and is correctly associated with a particular product. Expressed usually as a percentage of target market‚ brand awareness is the primary goal of advertising in
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2 Review of Related Literature 2.1 The Significance of Using Models A model is a schematic description of a system‚ theory‚ or phenomenon that accounts for its known or inferred properties and may be used for further study of its characteristics. Thus in organizational models are schematic description of an organization as a system of different components. Models are important in organizational study because of the following reasons: • They enhance understanding of organizational behavior.
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Global Watch Industry In the 1980’s‚ Swiss watchmakers began to realize they needed to change their business model to fit into a new global market place. They needed to not only change their views of the market but the infrastructure of watch manufacturing. In order to compete on a global level they needed to improve their technology‚ design products that would appeal to new markets and be able to compete with other companies on quality and cost. During this time‚ a merger of two companies helped
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Assertiveness in ELT: A Review of Literature Nur’ain Balqis Binti Haladin Faculty of Education Universiti Teknologi Malaysia nurainbalqis@utm.my Noor Aireen Binti Ibrahim Language Academy Universiti Teknologi Malaysia naireen@utm.my According to Sigler‚ Burnett and Child (2008)‚ in 1940s research on assertiveness started to gain the scholarly interest. In its early popularity‚ assertiveness was mainly focused on the differences in assertiveness based on gender and race of the communicator
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Effectiveness of In-School Programs and After School programs A Review of the Literature California State University Los Angeles Criminology 301 Professor Jenny June 7‚ 2012 Abstract In recent years‚ the Office of Juvenile Justice and Delinquency Prevention (OJJDP) noticed the increase in the number of teens between the ages of nine to seventeen being involved with gangs in the United States. While most people would agree that gang membership is an individual choice‚ scholars believe that
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Chapter 2 Review of Related Literature and Studies This chapter presented the review of related literature and studies gathered by the researchers which has relation to the proposed study‚ as well as the theoretical framework of the study is shown here‚ and the operational definition of terms are also defined to provide an explanation and for a better understanding on the part of the readers. Theoretical Framework of the Study The primary concept of the study was to build a Computerized
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PP: 1 - 6 Available online at http://www.ijpfs.com/ Review article A Review of the Literature of Dalbergia melanoxylon Dr. Washa B. Washa Lecturer‚ Life sciences Department Mkwawa University College of Education‚ P.O. Box. Private Bag Iringa Tanzania E-mail: wbugalama@yahoo.com 0752 356 709 __________________________________________________________________________________________ Abstract Last review of the literature of D. melanoxylon (African Blackwood) or Mpingo was done
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Writing A Literature Review and Using a Synthesis Matrix My professor says I have to write a literature review‚ what do I do? Well‚ to begin‚ you have to know that when writing a literature review‚ the goal of the researcher is to determine the current state of knowledge about a particular topic by asking‚ “What do we know or not know about this issue?” In conducting this type of research‚ it is imperative to examine several different sources to determine where the knowledge overlaps and where it
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REVIEW OF LITERATURE T. Koshy‚ 1997‚ “Depository in the Debt Market:The Unfinished Agenda” Though the Indian capital market is over 100 years old‚ it continues mainly as a market for equity related products. Debt is more or less financed through banks and financial institutions‚ although in the recent past‚ financial markets are playing an increasingly significant role. Even the Government securities market essentially consists of primary issues and inter-institutional trades.However‚ due to a
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Management Literature Review “During the 1980s the concept of corporate culture captured the imagination of management researchers and practitioners alike. In particular‚ Peters and Waterman’s (1982) book entitled In Search of Excellence: Lessons from America’s Best-Run Companies proclaimed that the key to corporate success was a strongly unified corporate culture.” Wilson (1996:87) Corporate culture has always been a part of every business since it was first introduced in the 1980’s. It doesn’t
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