Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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Literature Review 2.1 Introduction In the concrete industry‚ there are large amounts of concrete being produced around world. The quantity demand will reach $105.2 billion by the year 2015 in the world market for readymix concrete (Global Industry Analysis‚ 2014). Hence concrete quality becomes more and more important‚ because it refers to the quality of building construction and the capital usage efficiency of company. Furthermore‚ product quality is
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Role of Human Resource Function in Improving Business Performance Table of Contents 1. Introduction 1 2. Discussion 1 3. Literature Review 3 3.1. Technological Advancement 4 3.2. Work-force Diversity 5 3.3. Sustainability and Human Resource Management 6 3.4. Recruitment and Selection 7 3.5. Employee Retention 8 4. Conclusion 9 References 10 Role of Human Resource Function in Improving Business Performance 1. Introduction Human resource (HR) function is one of the key aspects in every organisation
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Literature review: Literature review sets out as the main tool of the research study. Data allied to the Textile Sector was scrupulously collected. Sources of data include newspapers‚ journals‚ textile journals‚ research reports. Articles in the newspapers and journals appropriate to the subject have also been examined in detail. We have been listening in news for the past 4 years that the textile industry which used to be the backbone of Pakistan is not growing rather have gone on a declining
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This literature review addresses several issues related to the study of aging. Theoretical perspectives‚ research methods‚ and current controversies are reviewed. One issue that has beset the development of research on aging is a definition of old age (Scanzoni & Scanzoni‚ 1988‚ p. 549). Research in the United Kingdom and the United States has found that the older a person is in a chronological sense‚ the later is the chronological age at which that person tends to think old age begins. The concept
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Literature Knows No Bounds Literature is timeless‚ it endured all the changes of the past and is still is being appreciated till the present time and will still be as time goes by. Literature exists in every country‚ in every language‚ and in every period but each has its own uniqueness that stands out for their styles. It exceeds time; literary works of famous people regardless of what period in time they came from is still being appreciated‚ if not more than when the period it is from. Literary
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The link between population growth and economic development was the subject of intense research from the 1960s to the 1980s. A common view was that rapid population growth – of two percent or higher per year then prevailing in many developing countries – was more likely to hinder than foster economic development. This negative effect operates via reduced child care and human capital investment‚ lower household savings for private and public investments‚ and constraints on allocative efficiency‚ entrepreneurship
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Chapter I Introduction In this chapter‚ the researchers presented the background of the study‚ rationale of the study‚ objectives of the study‚ significance of the study and definition of terms. Background of the Study Sand is a loose granular substance‚ typically pale yellowish brown‚ resulting from the erosion of siliceous and other rocks is a naturally occurring granular material composed of finely divided rock and mineral particles. The composition of sand is highly variable‚ depending on
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The Literature Review of Servicescapes Introduction: Shopping cannot simply be considered as an act of buying in an exchange for goods (C. Gardner and J. Sheppard‚ 1989). Because of the increasingly cut-throat competition‚ marketers and practitioners have to go great length to attract and retain customers. That is where the experiential marketing finds its inspiration. According to the vanguard of Morris B. Holbrook and Elizabeth C. Hirschman (1982)‚ experiential consumption is a view that focuses
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girl to a boy because he is handsome. However‚ their expression of words mostly doesn ’t reflect their actual feelings because they misperceive their infatuation for a particular person with love. This happens because many people have misconception about love and infatuation. Although there are few similarities between them but they are different in many other ways. Love and infatuation can be compared and contrasted on the basis of their roots‚ motivated feelings and affects on the relationship.
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