Brand extension‚ which is to put a new product created in another category under the name of an existing brand‚ is one of the most popular ways to achieve this (Jun-ying‚ 2007). Brand extension is always seen as a way for companies to seek growth while introducing a new product (Carolin‚ 2007). As it is a phenomenon in strong competitive market‚ previous studies report that failure rates are 80 percent of the extension (Völkner and Sattler‚ 2006). On the other hand‚ Besharat defined Co-Branding as
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Literature Review: Over the course of the past couple of months I have carefully analysed various academic sources and have compiled a list of the most valuable to my particular study. I have considered academic literature to be that of text books and well-credited journals. Football In the Digital Age-Who’s Game Is It Anyway- Edited By Sean Hamil‚ Jonathan Michie‚ Christine Oughton & Steven Warby(2000): I have found this book to be particularly interesting and relevant to my studies. This book
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Obesity Literature review I. Introduction Obesity is a medical condition in which excess body fat has accumulated to the extent that it may have an adverse affect on health‚ leading to reduced life expectancy. Child obesity has been increasing dramatically and it has become one of the most common chronic conditions for youngsters and it’s accompanied by several psychological effects. As for the children it might lead to being isolated and having peer problems and sense of discrimination from
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Literature Review LIME Grenada Ltd is a well established company that has been in operation since 1989 on the island of Grenada. Currently‚ LIME Grenada serves a customer base of over 109‚000 residents‚ excluding the large number of visitors to its shores. This company has a significant role to play in bringing the telecommunication services to the nationals of Grenada. They are referred to as the market leader in fixed-line services and broadband services in the state of Grenada. As a result‚ this
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for software engineering researches. This method will be used as the primary research methodology for finding theoretically and practically solutions to an existing problem. The result and expected output of this research is the development of an Online Inventory Management System with the basic functionalities. The basic functions will be a secure registration and login system‚ inventory’s items‚ users‚ orders‚
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LITERATURE REVIEW 2.1 DEFINITION OF TRAINING Noe R.A (2005:03) has defined training as “a planned effort by a company to facilitate employees’ learning of job related competencies. These competencies include knowledge‚ skills or behaviours that are critical for successful jo performance. The goal of training is for employees to master the knowledge‚ skill‚ and behaviours emphasized in training programs and to apply them to their day to day activities.” De Cenzo and Robbins (1994:255) define
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CHARPTER 2 RIVIEW OF LITERATURE 2.0 Study of the existing manual HRM system The function of Human Resources departments is generally administrative and common to all organizations. Organizations may have formalized selection‚ evaluation‚ and payroll processes. Efficient and effective management of "Human Capital" progressed to an increasingly imperative and complex process. The HR function consists of tracking existing employee data which traditionally includes personal histories‚ skills‚ capabilities
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Literature Review From the the Encarta encyclopaedia 2010 Water pollution is any chemical‚ physical or biological change in the quality of water that has a harmful effect on any living thing that drinks or uses or lives in it. Dr. Shachin Cartlon (2009) states Water pollution occurs when a body of water is adversely affected due to the addition of large amounts of materials to the water. The sources of water pollution are categorized as being a point source or a non-source point of pollution
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. Literature review: A literature review discusses published information in a particular subject area‚ and sometimes information in a particular subject area within a certain time period. A literature review can be just a simple summary of the sources‚ but it usually has an organizational pattern and combines both summary and synthesis. A summary is a recap of the important information of the source‚ but a synthesis is a re-organization‚ or a reshuffling‚ of that information. It might give a new
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CHAPTER II REVIEW OF RELATED WORKS AND STUDIES Computer is general-purpose device that can be program to carry out a finite set arithmetic or local operation. Computer has a big role in our nation today because of our technology. Wherever you go computer still exist‚ especially aim business it makes the procedure easy and secure by programming the manual system into a computerizing system. Technology is the marking‚ modification‚ usage‚ and knowledge of tools‚ machine techniques‚ crafts system
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