LITERATURE REVIEW INTRODUCTION The following information has been provided as a basis for the study we are conducting on analysing the Consumer behaviour towards the Multiplexes. The information has been extracted from research journals (ProQuest)‚ websites‚ articles‚ and blogs. This has helped us in conducting the primary research. Title: An exploratory study on customer perception about multiplexes Type of source: Journal paper Publication Details: JK journal of management technology‚ 2010
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1. What are the most rigourous sources for a literature review? a. The most rigorous source for a literature review are‚ scientific journals because they are the best place to find primary source articles about experiments‚ including medical studies. Every rigorous scientific journal is peer reviewed. b. A rigorous literature review‚ is often related to a systematic‚ standard literature review – also known as a systematic literature review. c. In Qualitative Research i. Scientific rigor is
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Disclosures About CSR Practices: A Literature Review Kavitha W * and Anita P ** Corporate Social Responsibility (CSR) is now prominent and evident more than ever due to the emphasis laid on businesses regarding environmental‚ social and ethical issues. The level of CSR activities of the firms is made known to public only through the disclosures. This paper reviews the literature on CSR disclosures and the effect of these disclosures. There are various factors which determine the extent of
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Guide to Writing the Dissertation Literature Review Justus J. Randolph Walden University Writing a faulty literature review is one of many ways to derail a dissertation. This article summarizes some pivotal information on how to write a high-quality dissertation literature review. It begins with a discussion of the purposes of a review‚ presents taxonomy of literature reviews‚ and then discusses the steps in conducting a quantitative or qualitative literature review. The article concludes with a discussion
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are: • Branded • informative • recognized by consumers • generic • presents a narrative • promises the quality • symbolic • defined • statement • defined attributes • values • passionately creative • and has an advertisings legacy On the other hand‚ Lovemarks are: • loved by people‚ • personal • creates a love story • touches sensuality • iconic • infused • has a story • wrapped in mystery • spirit • passionately creative • and
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Purchase Intentions Towards Organic Food Products: Christ University Institute of Management Team Members: Chintan Desai Amal Rajvanshi Kardani Savan Lovneesh Singh Sarmistha Ghosh 1. INTRODUCTION According to Wier and Calverley (2002)‚ consumer interest in organic food products has grown tremendously in many industrialized countries during the past ten years. It is observed that the organic food products is also one of the fastest growing areas of the food market in Europe‚ Northern America
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I. The Quantity Theory of Money This theory‚ developed by the classical economists over 100 years ago‚ related the amount of money in the economy to nominal income. Economist Irving Fisher is given credit for the development of this theory. It begins with an identity known as the equation of exchange: MV = PY Where M is the quantity of money‚ P is the price level‚ and Y is aggregate output (and aggregate income). V is velocity‚ which serves as the link between money and output. Velocity is the
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Marketing and Food This literature review will focus on exploring marketing strategies employed when selling food. I will be looking at what influence these marketing strategies have on consumers decision making process and the effectiveness of these strategies. It is clear that consumers don ’t all buy the same things and I am interested to find out what causes this difference in product selection. There are many things that can influence these decisions‚ from the placement of products or the
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Started on Your Literature Review A General Guide for Postgraduate Research Students There is no one single correct method to writing a literature review. Therefore‚ this resource is a guide only. Check with your supervisor/lecturer/school to ascertain whether there are any specific requirements for your literature review before proceeding. What is a Literature Review? A literature review is an examination of the research that has been conducted in a particular field of study. Hart (1998)
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of studying know that good grades lead to more freedom and responsibility in life. Some only want to have fun and focus on other things but it is said that their refusal to study did not fulfill them that is why they feel guilty and realize a need to change. This being said‚ all students are encouraged to take their studies seriously. Because in our generation‚ the youth tend to give in to the things that will give them immediate yet temporary happiness than happiness that might take long to have
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