Case Study 1 – Tata Tea Jaago Re media campaign Mahatma Gandhi was of the view: Be the change you wish to see in the world. Tata Tea seems to have taken that up quite seriously. With the help of its advertising and marketing initiative‚ Jaago Re‚ this time‚ the brand takes up the issue of corruption. In its third year‚ the Jaago Re campaign revolving around the issue of corruption has the tagline‚ ’Ab Se Khilana Bandh‚ Pilana Shuru’. In an official tete-â-tete with the media at a gathering‚ Sangeeta
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The Literary Forms in Philippine Literature by: Christine F. Godinez-Ortega The diversity and richness of Philippine literature evolved side by side with the country’s history. This can best be appreciated in the context of the country’s pre-colonial cultural traditions and the socio-political histories of its colonial and contemporary traditions. The average Filipino’s unfamiliarity with his indigenous literature was largely due to what has been impressed upon him: that
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solid waste incineration is preferred in Singapore. However‚ incineration causes emissions that may harm to human’s health and environment. In this case‚ a campaign so-called 3 Rs (short for reduce‚ reuse and recycle) becomes the best solution. In a study by Hsien H. Khoo and Reginald B.H Tan (2012) was investigated that the overall current recycling rate increased from 48% in year 2004 to 60% by the year 2012. Moreover‚ several recycling companies located at an industrial area named Sarim- bun
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Server. The test content is readable only during test taking by a candidate. Test packages and test data are encrypted‚ and transmission of files over the Internet is secured by the Secure Sockets Layer (SSL) protocol. CRITICAL REVIEW OF EXAMINATION RELATED PROBLEMS IN TECHNICAL EDUCATION IN INDIA Presented by: Prof. Gupteshwar Prasad Prof. Chandan Bhar Mr. Vivek Srivastav The paper describes the role of examination system in improving the quality of technical education by comparing
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Review of Related Literature According to Seligman‚ M.E. (1990) motivation is the driving force which helps causes people to achieve goals. It is said to be intrinsic or extrinsic. The term is generally used for humans but‚ theoretically‚ it can also be used to describe the causes for animal behavior as well. But what Seligman is stating about motivation refers to human motivation. Motivation may be rooted in a basic need to minimize physical pain and maximize pleasure‚ or it may include specific
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Literature Review This packet details the steps necessary to produce a literature review that may be required for work in various disciplines‚ including English‚ history and psychology. This packet is not intended to replace instructor guidelines and should not be used in that manner. The packet’s intended use is as a supplement to classroom instruction on assembling a literature review. Therefore‚ it contains only general information that must be tailored to fit specific guidelines as required
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Literature review of Age related constructs on Consumer Decision Making HealthDay News (2013) has reported an interesting research questions about ‘Accumulated knowledge helped seniors outperform young adults when faced with economic choices’ by Randy Dotinga Health day reporter. In the report‚ Ye Li (2013) an assistant professor of management in the University of California‚ Riverside‚ and his new research suggested that: Seniors can be sharper than young adults at making financial decisions
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is one of the most popular ways to achieve this (Jun-ying‚ 2007). Brand extension is always seen as a way for companies to seek growth while introducing a new product (Carolin‚ 2007). As it is a phenomenon in strong competitive market‚ previous studies report that failure rates are 80 percent of the extension (Völkner and Sattler‚ 2006). On the other hand‚ Besharat defined Co-Branding as a long term type of co – operation between two or more brands with equal or non-equal brand image in which identify
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Introduction to Windows Server 2003 After reading this chapter and completing the exercises‚ you will be able to: ♦ Differentiate between the different editions of Windows Server 2003 ♦ Explain Windows Server 2003 network models and server roles ♦ Identify concepts relating to Windows Server 2003 network management and maintenance ♦ Explain Windows Server 2003 Active Directory concepts Windows Server 2003 network administration consists of two major goals. The first is to ensure that network resources
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4. What is literature review? Discuss in not less than 2000 words Introduction: as a general rule‚ researchers should first investigate previous research to see whether or not others may have already addressed similar research problems and must acquaint themselves with the relevant literature. Literature review is used to help the researcher link concepts from other sources to his or her research‚ a good literature review require a balance. A literature review often forms part of a larger research
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