and loss. Organisations usually consider enhanced customer relationship management (CRM) as a reputable asset to the core function of their organisation. A considerable discussion on impact of behaviour of customer in performance of business of literature of marketing has been outlined (Heskett et al.‚ 1994; Nelson et al.‚ 1992; Rust and Zahorik‚ 1991; Storbacka et al.‚ 1994). On the contrary‚ much may have not been discussed on work of empirical that has to do with satisfaction of customer‚ loyalty
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Literature Review on Marketing This part of the thesis deals with the research and critical comments on various literatures related with the marketing activities that can be implemented by a firm to improve their business performance. Marketing Strategy: According to Ferrell and Hartline (2010) Marketing Strategy is both art and science where the firm finds or plans ways to deliver their value by fulfilling the needs & wants of their potential customers. This helps in determining the marketing mix
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CHAPTER 2 LITERATURE REVIEW 2.1 Introduction The concept of employee performance In textile industry‚ quality is closely related to employee performance .An essential feature of any successful factory is motivated employee. Therefore the performance of an employee towards his or her place of work and the extent to which an employer‚ owner or manager is able to motivate employees may have a direct effect on the quality of those products. One most important challenge facing managers is the creation
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The link between population growth and economic development was the subject of intense research from the 1960s to the 1980s. A common view was that rapid population growth – of two percent or higher per year then prevailing in many developing countries – was more likely to hinder than foster economic development. This negative effect operates via reduced child care and human capital investment‚ lower household savings for private and public investments‚ and constraints on allocative efficiency‚ entrepreneurship
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uDoodle is a social networking site that allows users to socialize with friends and meet new people. The website offers features that are common to social networking sites and also introduces new and unique features. One of them is the Doodle Board‚ which lets users draw on a canvas like interface. Users are not limited to drawing on their own Doodle Boards because they may do the same to Doodle Boards of other users as long as they are permitted to do so. This lets people share their creativity
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Literature Review Evolution of theory of CSR1 The 50s The connection between corporations and society has been to industrialists’ mind since the age of Henry Ford‚ if not before but the first effort to theorize this relationship has been made by Howard Bowen’s Social Responsibilities of the Businessman (1953) who tried to give systematic and rationalized arguments in favor of CSR by stating that the big corporations should consider using their power and influence with social consequences and
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Echinacea‚ how many of them truly know that it works for their symptoms? Does it really help to treat and prevent the severity and duration of the common cold? (109 words) The Effectiveness of Echinacea for the Treatment of the Common Cold: A Review of the Literature We call it the “common cold” for good reason. There are over one billion colds in the United States each year. The common cold generally involves a runny nose‚ nasal congestion‚ and sneezing. You may also have a sore throat‚ cough‚ headache
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that lower quality of attachment to parents in adolescents is associated with higher level of eating disorders. The following six literature reviews attempt to display and support this hypothesis. In a research article by Bachar‚ Canetti‚ Hochfdorf‚ Latzer ( 2002)‚ two questions were addressed to conduct the study. First‚ is the role of the family environment related to anorexic and bulimic patients? Second‚ are disrupted attachment behaviors linked to anorexia and bulimia disorders? The focus of
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Literature Review Paper (1935) Works Project Administration (WPA) created Mohammed Alharbi University Of Central Oklahoma Abstract This paper provides literature review regarding the functioning of the Works Project Administration (WPA) that was created in 1935. The WPA helped millions of Americans to find jobs during the period of Great Depression. For example‚ the WPA developed many significant programs in art‚ theater‚ music and writing in order to allow American artists and actors
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Literature Review LIME Grenada Ltd is a well established company that has been in operation since 1989 on the island of Grenada. Currently‚ LIME Grenada serves a customer base of over 109‚000 residents‚ excluding the large number of visitors to its shores. This company has a significant role to play in bringing the telecommunication services to the nationals of Grenada. They are referred to as the market leader in fixed-line services and broadband services in the state of Grenada. As a result‚ this
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