literature review the report is aimed to research the reason for P&G marketing decision of being sponsor of Shanghai EXPO. Therefore I do this research from some subjects. To the P&G itself‚ the marketing is important. In the Marketing: An Introduction ( Scottish Qualifications Authority‚ 2006)‚ it is said that the marketing means that “selling goods that don’t come back to customers who do—at a profit which satisfied shareholders—using means which satisfy other stakeholders”.(P17) and it was divided
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Literature Review Product Counterfeiting: Motivations of Consumers When Purchasing Non Deceptive Counterfeit Goods Nowadays‚ luxury brands have become even more prevalent especially in developing countries where economies are starting to emerge. “Traditionally‚ luxury goods or status goods are defined as goods for which the mere use or display of a particular branded product brings prestige on the owner‚ apart from any functional utility”.
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Literature Review Effective body language for organizational success It is well-known that body language refers to nonverbal mode of communication. On scientific analysis‚ it has been found that the different aspects of communication comprise 55% bodily movements and gestures‚ 38% vocal tone and only 7% words or verbal communication. It is thus clear that about 93% of communication is nonverbal‚ as many times‚ words are inadequate. This shows that correct use of body language serves as an effective
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LITERATURE REVIEW 1.0 Introduction The purpose of this chapter is to describe the concepts of sustainability and the important roles that institutions of higher education play in this arena. The literature review is important as it sets the context for the research and provides framework for the methodology. The general topics to be covered include: defining sustainability‚ an analysis of sustainability‚ the role that sustainability plays in higher education‚ environmental literacy‚ citizen
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CHAPTER II REVIEW OF RELATED LITERATURE Foreign Literature The Controller General’s Department (CGD) in Thailand has recently implemented a new government electronic transaction system to provide better and faster financial service to local administrations countrywide. Complaints were received over delays in revenue allocation from the central government to local administrations‚ and the government could not trace the cause of the delay because of the number of agencies involved in and
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Literature Review Mr CRM in Entertainment Services: A Comparative Study Between Inox and Adlabs . The major objective of this research was to determine the factors that constitute the base of customer relationship management (CRM) with respect to two multiplexes in Indore city (Inox and Adlabs). The results of this study can be of use for multiplex as well as single-screen theatres. It can also be perceived as a comparison of multiplex theatres vis-à-vis single-screen theatres. Customer Relationship
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Module Code: PM504 Module Title: Research Project Assessment Type: Literature Review Assignment Title: How can international students manage their money effectively Tutor Name: Nadine Solanki Student Name： Haochen Pan Student ID Number: T0002071 Date of Submission: 20/06/2013 Word count: 952 1. Introduction & Background As the developing of the technology‚ the Banking
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REVIEW OF LITERATURE The Integrated Child Development Services (ICDS) Scheme is the world’s largest early child development program . Integrated Child Development Services (ICDS) is the only major national program that addresses the needs of children under the age of six years. Because the health and nutrition needs of a child cannot be addressed in isolation from those of his or her mother‚ the program also extends to adolescent girls‚ pregnant women and nursing mothers . It was initiated in 1975
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Introduction In this research proposal one will be analysing and researching how the internet has impacted high street travel agents and if there will be a need for them in the future. One will be also completing a comprehensive and well-structured literature review which is drawn from a variety of different sources. The proposal will go on to discuss‚ recommend and justify the research question. One’s aim is to analyse how the internet has affected travel agents. One has chosen the topic because one thought
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Chapter II Review of Related Studies and Literature This chapter will show about the related literature and studies that helped the researchers in making the proposed system. These several studies have been made using computers as a reliable tool to shorten the processing time and increase the service efficiency. 2.1. Foreign/Local Literature Selwyn Clyde Alojipan‚ (May 1989). Information technology new and more powerful ways of handling data through greater computer memory‚ faster data processing
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